2012 Audi A7 3.0 Supercharged Awd Quattro Prem Plus Pkg Navigat on 2040-cars

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Audi reportedly will cut costs by $12B to fund electric-car push

BERLIN - Audi aims to cut costs by 10 billion euros ($12 billion) by 2022 to fund a shift to electric cars as it seeks to move on after the emissions scandal, sources close to the carmaker said. Audi, Volkswagen's main profit driver, plans to bring five new all-electric models to market in coming years, starting with the E-Tron sport-utility vehicle (SUV) to be assembled from 2018 in Brussels. Despite run-up costs for its electric-car program, the luxury automaker wants to keep its operating profit margin at 8 percent a year at least, two sources close to Audi said. Its profit margin in the first half of this year was 8.9 percent. The bulk of the $12 billion cost savings would come from cutting research and development costs, the sources said. A spokesman at Audi's headquarters in Ingolstadt, Germany, declined comment. German business daily Handelsblatt reported the cost-savings target and profitability plans earlier on Sunday. Audi also aims to free up money for investments in zero-emission technology by developing a new production platform with Porsche, allowing both VW premium brands to save money by sharing components and modules. Audi is grappling with car recalls, prosecutor investigations, and persistent criticism from unions and managers over the diesel emissions scandal and its post-dieselgate strategy. Sources told Reuters on Friday that four of the brand's seven top executives are earmarked for dismissal in the near future. On Sunday, sources said the dismissals were discussed by supervisory board members last Thursday but a formal decision has yet to be taken. Reporting by Andreas CremerRelated Video: Featured Gallery Audi E-Tron Quattro View 11 Photos Image Credit: Reuters Green Plants/Manufacturing Audi Emissions Technology Emerging Technologies Diesel Vehicles Electric Luxury e-tron dieselgate diesel emissions

2014 Audi Q5 TDI

I've struggled with diesel technology. It's not that I have a problem with it or dislike it, but rather that I don't particularly understand what stops its wider-spread adoption. Sure, memories of rust-prone, smoky, sluggish and uneconomical Oldsmobile diesels aren't exactly easy to erase from the collective memory of the North American motoring public, but I'd think that a few years into the latest crop of clean diesels, there'd be wider adoption - or at least consumer consideration - by now.
Part of the issue is the still limited number of segments that diesels are available in. The Volkswagen Golf/Jetta TDI is finally getting a challenger in the form of the Chevrolet Cruze Diesel, and the BMW 328d is bringing something new to the entry-level sports sedan, but there are still a huge group of segments where diesel-power has no representation.
The small, luxury crossover realm is not one of those. It has the Mercedes-Benz GLK250 Bluetec, a stylish crossover with a silky-smooth 2.1-liter, turbodiesel four-cylinder that can return the kind of fuel economy that makes people take notice. And while the GLK250 is quite good, economy will only spread the diesel's appeal so far. People need to experience the seat-flattening torque that these mills can produce, and for that, we most humbly recommend the new 2014 Audi Q5 TDI.

2013 Audi S8

Italy To Monaco In Ingolstadt's Crushing Performance Saloon
I had an engagement a while back with the Audi RS5 Cabriolet in Monaco, and getting me from my lair in northern Italy by plane connection is an utter waste of time since the first flight is always to either Paris, Zurich, or Rome, three cities not at all on the way to Monaco. So I phoned Audi Italia about a quick loan of a car for the three-hour-ish drive to this event, and they were simpatici enough to propose that I keep whatever they gave me for two weeks. And what they gave me was a loaded Audi S8 with properly chosen 20-inch Dunlop SP Winter Sport treads attached.
This was about to be a much cooler two weeks than I had planned.