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The real reason Audi races

The world has watched Audi have its way with endurance racing since 1998. What started as an intriguing race winner in 2000 that could be rebuilt so quickly that the ACO oversight organization changed the rules to slow Audi mechanics down, slowly morphed into a unique assassin, employing novel engineering methods to achieve series domination with its R18 E-Tron Quattro. Until recently. It's strange, then, that for all these years we didn't fully comprehend Audi's stated approach to motorsport. And so we sat down with Dr. Wolfgang Ulrich, head of Audi Motorsport, and Chris Reinke, head of Le Mans Prototype development while in Austin, TX, for the Lone Star Le Mans and World Endurance Championship race for answers. BMW, Corvette, Porsche, and Ferrari have healthy reputations, lucrative option sheets, and supported a robust trade in special editions by winning races. They have standalone racing divisions and they transfer the entire sheen of their racing endeavors to their road cars, a healthy part of what their customers buy into. Even though we know they improve their road cars with lessons learned racing, the belief is that they race because that's just what they do; those brand names mean racing. "Not one single euro is spent on a separate motorsports program." Yet Reinke said that for Audi, "Not one single euro is spent on a separate motorsports program. We [Audi Motorsport] are part of the Technical Department [of the road car company]. We are a pre-development lab for road-relevant technology." As in, Audi isn't racing out of core philosophy, it's racing only to improve its road cars. That helps explain why Audi's entire road car lineup doesn't bask in the same racing aura as those other brands even though Audi has been racing since it was called Horch. It's not a racing brand, it's a technology brand. Said Ulrich, "Instead of components, look at technologies – not lights, but lighting technologies, not engines, but engine technologies, like injection pressure technology is the same from the race car to the road car." That's nowhere near as exciting as, "Win on Sunday, sell on Monday," but it is arguably much more practical. Quattro is the most obvious example of racing tech for the street. For a less obvious one, Reinke said, "Audi Motorsport developed codes for computational fluid dynamics, and then we'd run the calculations on the Technical Department computers at night.

Pre-Race notes from the 2015 Nurburgring 24-Hours

Autoblog has come to the German countryside to watch the Nurburgring 24-Hour race, and just one day in, we have to say it's outstanding. Le Mans has been the highlight of our summer racing schedule for the past few years, the 'Ring 24-Hour event being the appetizer we always skipped. Earlier this year, however, while visiting Miami to check out the Cigarette Racing 50 Marauder GT S, we met Scott Preacher. He oversees digital marketing for both Cigarette and AMG during the week, then comes to Germany to compete in the VLN race series on the weekends, driving an Aston Martin Vantage GT4 for Team Mathol. If Le Mans is the Oscars of endurance racing, the Nurburgring 24-Hour race is the Screen Actors Guild award – the one voted on by the actors, for the actors. In this case it's the race by the teams and fans, for the teams and fans, even though the increasing manufacturer presence has altered the team equation. We were told that it wasn't so long ago that true privateers could win the overall, but that's not really the case anymore. Front-running teams have heavy factory involvement – Audi Sport Team Phoenix, for instance, which finished in first and third last year, has its own 'Ring race center and is running the 2016 R8; Aston Martin is represented by Aston Martin Racing and Aston Martin Test Center, and Bentley has a Bentley Motors team and uses HPT to run another team. The fan component hasn't changed, though, and you can't talk about the race for more than 60 seconds before someone brings up the battalions of spectators. Every driver we spoke to cited them as the most incredible part of this race after the track itself. It feels to us like a giant German Sebring, with thousands of people camped out in the ginormous, forested infield, many of whom have been here since Monday erecting their ornate camping compounds. There will be parties everywhere Saturday night, and so much bratwurst on the grill that the drivers can smell it when as they're blasting full speed through Wehrseifen. Even when we drove a Mercedes S63 AMG Coupe on a lap before the race, the fans waved like it was a competition. Scott Preacher's Australian co-driver Robert Thompson said, "You come around a corner and it's like you're driving full speed through the middle of a carnival." The race field itself could also be called a carnival, with an officially invited field of more than 170 cars. Even on a track that's 24.4-km long, that's like racing on the 405 at midday.

2017 Audi TT RS arrives with 400 horsepower

If the Audi TT was ever considered to be more style than substance, that stereotype can be put to rest with the arrival of the new TT RS. Revealed in both coupe and convertible bodystyles at the Beijing Motor Show today, Ingolstadt's latest performance models boast 400 horsepower. And for nostalgic VW and Audi fans, this is still the only way to buy a five-cylinder engine. For those keeping track, that represents an increase of 60 hp over the previous version, accompanied by 354 pound-feet of torque. Channeled to all four wheels in typical Quattro style, those 400 horses will propel the TT RS to 62 miles per hour from a standstill in as little as 3.7 seconds. That's enough to undercut the new Porsche 718 Cayman S by a good few tenths, and will leave the vast majority of drivers on the road or track looking at its pair of oval tailpipes, OLED taillights, and fixed rear wing rather than the new front end with its oversized air intakes. Those lucky enough to find themselves inside the new TT RS will find a pair of low-slung bucket seats along with standard TT fare like a 12.3-inch Virtual Cockpit display, Audi Connect infotainment system, and inductive smartphone charging. US pricing and availability are still being worked out, but Audi of America spokesman Mark Dahncke tells Autoblog that the new TT RS will arrive in showrooms Stateside "sometime next year." Overseas the new model is set to launch in the fall. The starting price of ˆ66,400 euros listed for Europe works out to nearly $75k at current exchange rates. More tellingly the TT RS price is just above the ˆ64,118 that Porsche charges for the new 718 Cayman S. This is clearly one bout of sibling rivalry that's just heating up. Related Video: Dynamic duo: Audi TT RS Coupe and Audi TT RS Roadster Audi is sending the most powerful TT ever into the competitive field. Its newly developed five-cylinder engine delivers 400 hp – accompanied by unmistakable engine sound. The Coupe and Roadster are celebrating their world premieres at the Beijing Motor Show. Muscular front end, large air inlets, low-positioned spoiler, fixed rear wing – at first glance, the Audi TT RS* clearly hints at just how much power there is under its streamlined skin. Its new five-cylinder aluminum engine delivers 400 hp, which is 60 hp more than the power of the previous model.