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Audi goes out of this world to sell R8 at the Super Bowl

Audi lets the new R8 V10 Plus blast off in the German brand's space-themed Super Bowl ad titled The Commander. The touching commercial puts a forlorn, retired astronaut behind the supercar's wheel, and he gets to relive the experience of leaving the bonds of Earth. Plus, David Bowie's Starman is the perfect choice for the score. Audi's ad makes the clever decision to link the supercar's rapid acceleration to a rocket launch in in viewers' minds. The spot also resonates emotionally because the retired astronaut only experiences the R8's performance because his son is worried about him. While not as humorous, we think the new spot does a better job of selling the R8's capabilities than the company's famous The Godfather Super Bowl commercial. The 60-second version of The Commander (above) will air during the game's first quarter. You can watch a 90-second cut below to enjoy a little more of the R8 and Bowie. SHOOTING FOR THE MOON, AUDI DEBUTS BIG GAME SPOT CALLED THE COMMANDER 60-second spot to air in first quarter of the big game Feb. 7 "The Commander" to feature the next-generation Audi R8, arriving in U.S. showrooms in Spring 2016 2016 marks return and eighth year for the brand as a big-game advertiser February 03, 2016 - HERNDON, Virginia -- Audi of America returns to the biggest night in football with a 60-second commercial titled "The Commander." A 90-second extended version of the spot is now live on the Audi YouTube channel. Featuring the all-new Audi R8 V10 plus, "The Commander" will air on Sunday, Feb. 7 during the first quarter of the Big Game. San Francisco-based Venables Bell & Partners created the commercial. "The Commander" tells the story of a retired astronaut who rediscovers his lust for life. Viewers watch as the man, surrounded by memories of the golden age of space exploration, sits solemnly, deep in reflection. When his son hands over the keys to a new Audi R8 V10 plus, he gets behind the wheel and relives the thrill of a rocket-like ride under the stars. Viewers watch as newfound life stirs within the Commander. Audi reminds us that amazing things happen when we shoot for the moon. The 2017 R8 is the fastest and most powerful Audi of all time. In its second generation, the all-new Audi R8 V10 plus has a top speed of 205 mph with a 3.2-second 0-60 mph time for "rocket-like" performance.

Audi teases E-Tron Sportback concept for Shanghai

Auto Shanghai is just around the corner, and Audi will be there with a new electrified vehicle concept. Audi isn't saying much about the car, called the E-Tron Sportback, but it has released a couple teaser shots as well as a handful of design sketches to give us a glimpse of what to expect later this week. In one image, Audi design boss Marc Lichte lifts up a corner of the sheet to show part of the E-Tron Sportback's front fascia. We see an illuminated Audi logo glowing through the fabric, and detail shots show that feature duplicated on the rear of the vehicle. The car's large wheels are pushed far to the corners, adding a squat, muscular look to its coupe-like silhouette. The slender side mirrors in the sketch mimic the slim look of the headlights. Rear lighting stretches across the back of the vehicle below the liftgate. While the "E-Tron" moniker clues us in to the car's green sensibilities, it doesn't necessarily mean that it will be purely powered by electricity – recall the A3 E-Tron PHEV. The lack of a visible tailpipe in photos or sketches, though, suggests that a proper battery electric vehicle is a likelihood for this concept. That would fit with Audi's plans to release more EVs in the future, following the launch of an E-Tron SUV. Hopefully we'll get more details about the luxury brand's electric future when the E-Tron Sportback concept gets its debut later this week. Related Video: Featured Gallery Audi E-Tron Sportback Concept Teaser News Source: Audi via Electrek Green Audi Green Automakers Concept Cars Electric e-tron

2015 Audi RS7 Dynamic Edition strutting to NY

The Audi RS7 is already one of the most stylish sports sedans (hatch, wagon, whatever...) on the road today with flowing roof and hunkered down appearance. Now the German automaker is taking that formula even further with the introduction of the RS7 Dynamic Edition at the 2014 New York Auto Show, and the addition of a long list of unique options.
When it goes on sale early this summer, the Dynamic Edition won't come cheap. Prices start at $146,045, which is $41,145 over a base RS7. The extra money allows opulent additions like Black Valcona honeycomb-stitched leather sport seats, Crimson Red seatbelts and interior stitching, Tornado Red brake calipers with the RS7 logo, Audi's Dynamic Ride Control suspension and a sport exhaust. It rides on 21-inch, five-spoke wheels with Gloss Black accents. Also carbon fiber pieces replace the front splitter, rear diffuser and engine cover.
The DRC suspension is a late addition to the RS7's options list and comes standard on the Dynamic Edition. It uses three-stage adjustable dampers that are cross-linked and integrated into the driving mode selection and rear differential.