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Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Audi RS3 sedan spied testing at the Nurburgring

Although American enthusiasts often miss out on foreign forbidden fruit, we've known for a while that the Audi RS3 will probably make it to the United States in 2017. While there's been no official word, Audi of America CEO Scott Keogh has made it clear he wants to bring the car over. Audi already sells the handsome RS3 Sportback in Europe, but since European hot hatches don't tend to fly here it will most likely come only as a sedan. Now we have spy shots to drool over. View 7 Photos These gallery above shows the 2016 RS3 Sportback that sits at the top of the range in Europe. The RS3's turbocharged five-cylinder engine sends power through Audi's quattro all-wheel drive system, propelling the car to 62 mph in just over four seconds. We can only make an educated guess as to what will power the RS3 sedan. Quattro all-wheel drive is a given, as is turbocharging. The European RS3 Sportback comes with a seven-speed dual-clutch that will probably make it to the US. In that car, the transmission is fed by a 2.5-liter turbocharged inline five-cylinder engine making 362 horsepower and 343 pound-feet of torque. Rumors suggest that Audi will make up for lost time by giving us the 400-hp inline-five that powers the new TT RS. These spy photos show a black RS3 sedan ripping around the Nurburgring, partially covered in camouflage. Through the camo we can see all of the basic hallmarks of Audi's RS line: cues like larger wheels, brakes, and a spoiler. The front has a hexagonal pattern in the grille that's typical of RS models, while the air intakes are larger and the chin spoiler looks to sit lower than the standard car's. From the side we can see different skirts and fixed brake calipers. Around back two large exhaust pipes replace those of the standard car, which may be the biggest indication that the vehicle is in fact the RS3. Models like the S3 and S4 have quad exhaust tips, while RS models feature two large exits like the ones on the 2016 RS3 Sportback. For 2017, Audi has made some changes to the A3 line, but we haven't heard or seen anything official from Audi regarding the 2017 RS3, be it Sportback or sedan. With the A3 and S3, the interior benefits from the company's fantastic virtual cockpit digital gauge cluster. The company also added some driver assistance features and refreshed the car visually with new front and rear facias.

Editors' Picks January 2022 | Ford Maverick, Jeep Grand Cherokee and more

This month, we awarded Editors' Pick awards to a number of totally redesigned, new models. Most notable of the bunch is the 2022 Ford Maverick. Ford took a chance on a new segment, and its execution is as close to perfect as we could hope for. The Hyundai Santa Cruz is a worthy competitor, though, and was also named an Editors' Pick. Also in this list, we have the redesigned Jeep Grand Cherokee. It's an excellent SUV, and it's only going to get better when the plug-in hybrid 4xe model hits the roads. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2022 Jeep Grand Cherokee Quick take: Jeep's midsize SUV hits it out of the park with the latest generation. We could stand to see some powertrain innovation, but the Grand Cherokee's premium proposition is sound. Score: 8.0 What it competes with: Honda Passport, Hyundai Santa Fe, Ford Edge, Chevrolet Blazer, Nissan Murano Pros: Highly capable, luxurious interior, choices aplenty Cons: Pricey, fuel economy From the editors Associate Editor, Byron Hurd — "Jeep did almost everything right with the redesigned Grand Cherokee. Its powertrain offerings are fairly unremarkable, but the new two-row 4xe will go a long way toward addressing that. It's an otherwise fantastic, modern, luxurious Jeep SUV." In-depth analysis: 2022 Jeep Grand Cherokee First Drive Review | 1 fewer row, 1 more touchscreen   2022 Ford Maverick Quick take: The Ford Maverick offers tremendous value, efficiency, incredibly well-thought-out packaging, plenty of storage, a fairly engaging drive and ease of use, all with the utility of a pickup bed. We like the hybrid, but the EcoBoost engine and FX4 package offer more capability. Score: 8 What it competes with: Hyundai Santa Cruz Pros: Very affordable, Hybrid fuel economy, compact size Cons: Tight backseat, FWD only Hybrid, no cruise control in base trim From the editors: Green, Senior Editor John Beltz Snyder — "The Maverick is simply a dynamite package. It's smart, useful, drivable, efficient, providing affordable utility in the underserved compact pickup segment.