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Audi launches 2014 TDI models with hilarious spot

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.

2014 Audi R8 officially on sale, starting at $114,900*

After skipping the 2013 model year, the Audi R8 is back for 2014 with a new look, added performance and a slightly higher starting price. In V8 coupe form, the 2014 R8 starts at $114,900 (*not including $1,250 for destination and a $3,000 gas-guzzler tax), but looking at that price, which has risen just $5,900 since the performance coupe first debuted in the US for 2008, inflation doesn't seem to have hit the R8 as hard as some other sports coupes - like, say, the Nissan GT-R.
Opting for the S tronic automatic gearbox will cost $9,100 for all models, while R8 V8 and R8 V10 models still offer the drop-top Spyder model for an extra $13,500. Not available in Spyder form, is the all-new 550-horsepower R8 V10 Plus, which starts at $170,545. Scroll down for the full pricing breakdown of the 2014 R8, which went on sale yesterday.

Audi TT Ultra Quattro Concept throws lightness at the problem

Audi is celebrating the 2013 Wörthersee Tour with a special concept version of the company's TT. The Audi TT Ultra Quattro concept tips the scales at just 2,449 pounds thanks to some extensive engineering work. The company pulled nearly 95 lbs from the car's body structure and used carbon-fiber reinforced plastics for many of its detachable body components. As a result, the concept weighs in at a full 220 pounds lighter than its production counterpart. Throw in a wicked turbocharged 2.0-liter four-cylinder engine with 310 horsepower and 295 pound-feet of torque, and you get a machine with the power to weight ratio in the supercar realm. 0-60 comes up in 4.2 seconds and top speed is listed at 173 mph.
Inside, the TT Ultra Quattro features plenty of carbon fiber trim, and designers also fitted the seats from the R8 GT to save a little weight. The buckets use CFRP for the seat frames, saving nearly 50 pounds in the process. In a world where automakers seem blind to the negative effect of throwing more heft at a vehicle, we're in love with the Ultra Quattro concept. Check out the full press release below for more information.