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New Audi R8 Spyder V10 Plus is a topless brute

If the "normal" 540-horsepower R8 Spyder isn't doing it for you, the wait is over. Audi has upped its convertible, mid-engined Huracan sibling to Plus spec, which means the FSI V10 gets a whopping 70-horsepower bump, all the way up to 610. Plus, like its lowlier sibling, you get a power folding soft top that goes up or down at up to 31 mph. But wait, there's more! The normal R8 Spyder can hit 60 miles per hour in just 3.5 seconds, according to the manufacturer, while the new one will hit 62 mph in 3.3 seconds. (Since the first specs we have are for the European version, we get 0-100 km times rather than 0-60 mph times. It's clear the V10 Plus is notably quicker.) No matter where you buy one, each V10 Plus will rev out to 8,700 rpm. Top speed increases slightly, to 203.8 mph – much faster than you'd want to go with the top down, surely. The rest of the powertrain is standard R8. There's a seven-speed S-tronic dual-clutch gearbox, the only transmission available, and Quattro all-wheel drive standard. Like the standard R8, it can send up to 100 percent of its power to either axle in extreme situations, and there's a rear differential locker for added traction. While a variable-assist steering rack is an option, the standard steering box is an electromechanical unit. Inside and out, there's a lot of exotic stuff. Optional Audi laser headlights and standard Audi virtual cockpit tick the box for Euro technophiles, while diehard Audi Sport enthusiasts will appreciate the carbon fiber diffuser that adds up to 220 pounds of downforce to the package. Speaking of pounds, that top weighs 97 pounds, but the total package weighs 55 less than the regular R8 Spyder. That weight savings is due to lightweight bucket seats, carbon ceramic brakes (15 inches up front, 14 in the back), and lighter alloy wheels. The cars will be delivered in Europe in late summer. We'll know more about US-market cars soon, surely.

Recharge Wrap-up: Audi to build Q6 e-tron in Brussels, Boris Johnson test drives Toyota Mirai

Audi will build the Q6 e-tron at its factory in Brussels, Belgium. Production for the electric vehicle - which will be based on the concept car from the Frankfurt Motor Show in September - is slated for 2018. Its expected driving range of about 311 miles should help make it competitive against the Tesla Model X. Audi's Brussels plant is also where the A1 is made. It employs about 2,500 workers and produced about 115,000 vehicles in 2014. Read more from Automotive News Europe. During a visit to Toyota Headquarters, London Mayor Boris Johnson confirmed that Transport for London will be the UK's first Toyota Mirai customer. Mayor Johnson traveled to Japan on a three-day trade mission, and took a test drive of the fuel cell vehicle. "By embracing this technology of the future, we aim to consolidate hydrogen's role as a practical alternative fuel for the 21st century and beyond," says Johnson. "I am sure that Transport for London will provide the ideal environment for us to see everything Mirai can do and, in doing so, take another great step towards improving air quality in our city and protecting the health of Londoners." Read more from Toyota, or at Green Car Congress. The South Coast Air Quality Management District (SCAQMD) has delivered 12 electric commercial lawn mowers to government and nonprofit organizations in San Bernardino County. The donation of the electric mowers is part of a demonstration program to promote zero-emissions equipment. At prices ranging from $3,000 to $20,000, the electric mowers cost about 25 percent more than their gas-powered counterparts, but their lower operating costs can make up for the price difference in about two years. In addition, they produce about half the noise, and save about 600 pounds of harmful emissions per year. SCAQMD plans to deliver five more of the mowers as part of the same program. Read more in the press release below. SCAQMD Launches Nation's Largest Zero-Emission Commercial Lawn Mower Demonstration Program in San Bernardino SAN BERNARDINO, Calif., Oct. 13, 2015 /PRNewswire-USNewswire/ -- The South Coast Air Quality Management District today delivered a dozen new, battery-electric commercial lawn mowers to agencies in San Bernardino County as part of a long-term demonstration program to promote the zero-emission equipment.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.