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Audi scores first CA autonomous car permit

Audi apparently knows how to get to the front of a line when it comes to driverless vehicles. The German automaker had the honor of being the very first company to receive one of California's new autonomous vehicle driving permits. It was a perfect followup to it being among the earliest ones to get a similar permit in Nevada a few years ago.
Getting the California permit is a big deal for the automaker because the state is also home to Audi's Electronics Research Lab. Among its current projects, Audi is working on the human-machine interface to communicate whether the person or vehicle is actually controlling the driving. All of this hard work is building toward offering autonomous motoring in freeway conditions in the next five years, Audi claims.
Obviously, autonomous vehicles from companies like Google have been testing in California for a while, but the new permits are meant to safeguard public safety when testing the driverless cars in public. The new rules include things like always having a person able to take control and more stringent standards like registering each autonomous car and the eligible drivers with the state. Any models testing on public roads also have to carry at least $5 million in insurance in case of injury, death or property damage.

Audi and Porsche squabble over future product platforms

In the buildup to the 2014 24 Hours of Le Mans, Audi delivered an amusing video that worked on the playful rivalry between the German brand and its favorite frenemy, Porsche. We called it sibling rivalry, and at the time, it may have been just that. But just like sibling rivalries, it's all fun and games until someone gets hurt, and that's just what seems to be about to happen in the formerly peaceful Volkswagen Group family.
A new report from Automobile calls out the growing animosity between Porsche, who is backed up by Bentley, and Audi, whose primary ally is Lamborghini. No blows have actually been thrown, although there is a fair amount of "he said, she said" going on.
As Porsche tells it, for example, the new global fullsize SUV architecture being developed by Audi isn't up to snuff, citing size and structure issues, as well as an inability to accommodate a wide variety of engines.

Audi pits Star Trek's new Spock versus the original

The only thing that makes a sci-fi geek happier than William Shatner and Patrick Stewart in the same room is when two Spocks collide. Audi has somehow managed to do just that ahead of the release of the second film in this historic franchise's new go-round called Star Trek Into Darkness, which opens in theaters nationwide on May 17th.
We won't spoil the fun (you can, and should, watch it yourself below), suffice it say that the original Spock, Leonard Nimoy, steals the show from the franchise's new Spock, Zachary Quinto. The short video has the two Vulcans battling wits in a series of challenges that quickly comes to involve cars, but Audi manages to outwit them both in the final scene by leaving these logical beings with an emotion that resembles amazement.
This is the second summer blockbuster that Audi has tied its four rings to, the other being Iron Man 3. Whereas Tony Stark's garage and the Marvel universe have more Audis per square mile than people, we aren't expecting to see an Audi logo on the warp drive of the USS Enterprise in this latest Trek tale.