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Don't hold your breath for an Audi RS8

There was a time not so long ago when Quattro GmbH produced essentially one model at a time. But that time is behind us. These days it's expanding into a full-fledged performance division to rival Mercedes-AMG and BMW's M department. Quattro GmbH is currently building the Audi RS4 Avant, RS5 coupe and cabrio, RS6 Avant, RS7, RS Q3 and the TT RS coupe and roadster - not to mention the R8. And while it's showing no signs of slowing down, but the latest intel from across the pond suggests we shouldn't count on an RS version of Audi's flagship sedan.
This according to Car and Driver, which spoke to Stephan Reil, the chief engineer at Quattro GmbH. Reil says Audi works on a teutonically rigid performance formula: an RS model has to have 20 to 25 percent more power than the existing S version. Considering that the existing S8 makes 512 horsepower and the RS7 a solid 553, we're not sure Audi really needs anything more powerful. But by Reil's calculations, the RS8 would need to pack between 630 and 655 hp, which would put it well ahead of rivals like the 550-hp Jaguar XJR, the 540-hp BMW Alpina B7, the 523-hp Maserati Quattroporte and even the new 577-hp Mercedes-Benz S63 AMG - and in league only with the even more powerful S65 AMG, which in its outgoing form produced 630 hp.
The question then comes down to whether there are enough customers lining up for the S65 that Audi would want to poach away from Mercedes. Or perhaps more pertinently, whether it might end up just taking customers from the new Bentley Flying Spur, which is already offering 616 horsepower in an even more prestigious, if less performance-focused package. Either way you look at it, Audi is apparently steering clear.

The Audi Q7 doesn't want me to speed and I'm not totally okay with that

I'm a big fan of adaptive cruise control. My commute is 50 miles each way, almost all on freeways here in Michigan. If everyone drove at the same speed there'd be little need for smart cruise, but I live in reality where people camp out in the left lane and practice going from the gas to the brake for no apparent reason. Radar cruise systems let me set my max speed and just worry about steering. But Audi has gone a step further with its adaptive cruise system. And it's a step I'm not sure I'm comfortable with. Audi's system, as featured on the new Q7, has a feature that uses the forward-facing camera to read speed-limit signs, something that's becoming common in Europe and is now making its way here in the continent's luxury cars. That part's fine; it's useful information and gets nicely integrated into Audi's Virtual Cockpit screen and on the head-up display. What the car then does with that info, however, is the issue: If your set cruise speed is higher than the speed on a sign you pass, the car will drop the cruise speed down to the limit. But it's not perfect. On one stretch of highway, the Q7 picked up the speed limit posted on the parallel service road, dropping me down from a little above the limit to 30 mph. It didn't slam on the brakes, but it did confuse me at first and require intervention before the car slowed down to a crawl. This feature isn't ready for primetime. Luckily, it can be turned off or switched to a mode where it gives you a warning that the speed limit has changed (or at least that the car thinks it has) and lets you react before the set cruise speed is changed automatically. When activated, it's a safety issue. A more serious one, in my opinion, than driving a little over the speed limit, especially when it means interrupting the flow of traffic. There's nothing predictable about a car trundling along in the fast lane and then completely letting off the gas. It's not predictable for the driver behind you, and it's not something a driver expects of their own vehicle. Yes, this feature was obviously developed for people driving on the Autobahn, where speeds can drop down from unlimited to a slow crawl pretty quickly when entering a construction zone or approaching a built-up area. German roads also have more consistent signage, so the false-positive scenario I experienced might not have come up there.

Audi tests new kind of car sharing, lets you buy cars with buddies [w/video]

Car sharing services like ZipCar, Car2Go and others offer people in cities the chance to have a vehicle without dealing with the hassles of parking or maintenance, while also eliminating traffic. However, many individuals are turned off by the idea of splitting a car with an entire metropolis or would prefer to have a specific model at their disposal. For these unsatisfied souls, Audi has a new arrangement in Stockholm, Sweden, called Audi Unite that might be just the ticket. The setup is basically a small-scale car sharing service. Up to five people agree to share any of Audi's models for a year or two – even an R8 if they are so inclined. Each user has a special Bluetooth key fob that identifies them to the vehicle, and a smartphone app allows operators to schedule time with the car. Each person is then billed monthly according to his or her use. Audi thinks it might work best with friends, colleagues or neighbors, but the company can also play matchmaker for clients, if necessary. "In the beginning, our biggest fear was what if two people want to go somewhere at the same time-what happens then?" said Clemens Weisshaar, one of the founders of design firm Kram/Weisshaar that helped develop the idea, to Fast Company. "Interestingly, it never happened." They chose Stockholm because the city was tech-savvy, and there is a tradition of sharing there. Prices for Audi Unite seem fairly reasonable for each user. According to the service's website, if four people use an A3 Sportback for two years with a 20,000-kilometer (12,247-mile) driving limit, they would pay an average of 2,091 Swedish krona ($277) each per month. For an extra 365 krona (about $50) per person each month, they can add a package that includes vehicle pickup and delivery for monthly interior and exterior cleaning, winter tire exchanges and necessary servicing. After Stockholm, Audi plans to try Unite in other Swedish cities before launching the program in additional countries, according to Fast Company. Scroll down to watch a video with more explanation about how the program works and read the automaker's press release about the initiative.