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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2016 Audi S8 Plus burns the 'bahn faster

At no point during my drive of the Audi S8 last year did I think, "You know, this car could really use more power." With 520 horses on tap from a twin-turbo, 4.0-liter V8, the S8 is a damn good luxury/sport sedan. But I'm certainly not going to complain about a big ol' power boost, and that's just what we have here with the new Audi S8 Plus. It's got the same engine underhood, but power is boosted from 520 hp and 481 pound-feet of torque to a healthy 605 hp and 516 lb-ft. There's even an overboost function that increases torque output to 553 lb-ft for short bursts. That means the big S8 will run to 60 miles per hour in just over three and a half seconds. Hot damn. All that thrust doesn't come cheap, though; the S8 Plus costs $115,825. Of course, that's cheaper than the Mercedes-AMG S63 sedan, but the Merc is a decidedly more luxurious car. Still, a 605-hp S8 sounds mighty fine to me. Of course, a 520-hp S8 was already perfectly fine to begin with.

Audi reveals 'rightsized' 2.0 TFSI engine for next A4

Downsizing engines is a trend sweeping the industry. It's not a new thing, and downsizing helps automakers cut fuel consumption and emissions while employing techniques like turbocharging and direct injection. Audi, however, is taking a different approach with its latest engine. Revealed at the Vienna Motor Symposium in Austria is Audi's newest trick powertrain. Where others are going with smaller engines, Ingolstadt's latest displaces a nice round 2.0 liters, employing a shorter intake time to use less fuel. It's sort of like the Miller cycle that Mazda brought to market on the old Millenia, only turbocharged (instead of supercharged) and brought up to date. Audi calls the four-pot "rightsized," producing 190 horsepower and 236 pound-feet of torque across a broad rev range, while getting 47 miles to the gallon – and that's on the US cycle, which is tougher than the European standard a company like Audi would usually quote. In short, it's designed to provide power where needed but only sip at the fuel tank when it's not, but the geekiest among us will want to delve into all the intricacies outlined in the announcement below. The engine is set to power the next-generation A4 before being rolled out in additional models in the future. Ingolstadt/Vienna, 2015-05-07 World premiere at the Vienna Motor Symposium: new high-efficiency engine from Audi - New 2.0 TFSI four-cylinder engine with innovative combustion method - Top figures: 190 hp, 320 Nm (236.0 lb-ft), less than 5 l/100 km (47.0 US mpg) - To be implemented in the new Audi A4 by the end of 2015 - Prof. Dr. Ulrich Hackenberg: "A prime example of the Audi rightsizing strategy" Audi presents the most efficient two-liter gasoline engine in its class. The new 2.0 TFSI with 140 kW (190 hp) demonstrates the engine expertise of the brand – with a ground-breaking new combustion method. Audi will be using the engine for the first time in the next generation of the A4. Over ten years ago, Audi was the first manufacturer worldwide to bring the TFSI engine with turbocharging and direct injection into series production. This made the brand with the four rings the trendsetter in downsizing and downspeeding. "We're now taking a crucial step further with rightsizing," said Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at AUDI AG.