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Daily Driver: 2015 Audi S7

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, featuring impressions from the staffers that drive them every day. Today's Daily Driver features the 2015 Audi S7, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT [00:00:00] Hi, all. This is Seyth with Autoblog. I'm here driving the 2015 Audi S7. I'm caught in a kind of annoying, normal, end-of-the-work-day suburban traffic right now, but even that helps to illustrate the point that I'm trying to make about the S7, is that it really is one of the best all-around grand touring cars that you can buy. A really, really good grand tourer has to do three things. [00:00:30] One, it has to look amazing. It has to feel really special inside and out. The second part is that it's got to be a great long-range cruiser. It needs to be powerful on the highway, be able to be very comfortable and quiet if you're taking it long distances, kind of like your typically Autobahn car. Three, and I think this is really difficult with the second one that I mentioned, I think that grand tourers have to be really great at driving like sports cars. [00:01:00] You're going along and you're touring on the highway and you know that a really great road is coming up. The car should be able to get off on that road and handle like something much lighter and still have that great cruising character. That's one of the reasons why I've always liked the entire Audi A7 line, but especially this S7 because the A7 itself in all of its guises is really a pretty great cruiser and a really practical all-around car with the space in the hatch [00:01:30] and reasonable room in the back seats. The S7 with the turbocharged 4.0-liter V8 making 420 horsepower and 406 pound-feet of torque really amps up the sportiness. Now don't get me wrong, the S7 is far from a sports car. It's not very light. It's got a long wheelbase. It is nimble, especially with Quattro, but it doesn't feel especially nimble. It doesn't want to change directions super quickly. It splits the difference between the two. That being said, [00:02:00] when you get up to some of your favorite roads, it doesn't disappointment you either because of all the power and grip and some pretty decent sporting character available. Of course one thing that you do lack in a big GT like this S7 vs.

2016 Audi RS 7 Performance Quick Spin

Audi's roster of Sevens – the A7, S7, and RS 7 – gets a new and overachieving member with the new RS 7 Performance. The big story is that it ups the RS 7's 560 horsepower to 605. And while the advertised torque rating of 517 pound-feet doesn't change, Audi says the car will actually produce 553 lb-ft during moments of overboost. Hunkered-down with 21-inch wheels filling the wheel wells, the RS 7 Performance has a top speed of 190 miles per hour, and runs to 60 mph in 3.6 seconds – our informal stopwatch tests suggest that may even be conservative. We drove the RS 7 Performance in Florida, which included an eventful lap around Daytona International Speedway's road course, just prior to the Rolex 24 Hours at Daytona. More about that in a moment. Driving Notes The RS 7 Performance is pretty rough-riding at its softest, a problem only on bad pavement and roads with dips. It isn't punishing, but it never lets you forget this is a performance luxury car, in that order. The eight-speed Tiptronic automatic transmission is a sweetheart, never confused and always standing by to maximize the 4.0-liter, twin-turbocharged V8's muscle. It would have been nice to be able to dial in a little extra exhaust sound – what you can hear makes you want more. The RS sport seats, with optional Valcona leather and Alcantara inlays and steering wheel cover, are excellent. There's a reason why Audi is a template for automotive interior designers. Rear seat room is a little tight but tolerable. As for that lap at Daytona: We were only given one, so we went for it, and hit 164 mph on the back stretch before having to wade deep into the ABS for the bus stop turn. The engine was still pulling hard – we have little doubt the advertised 190 mph top speed is accurate. While the big ceramic brakes did their job, we weren't given a cool-down lap, and the combination of 4,500 pounds and 164 mph seemed to have set the front brakes on fire. No, really. It took a spritz of water to drown them out. We were told that it isn't unusual for ceramic brakes, the first time they hit 800 degrees, to burn out some impurities. Afterwards, the brakes worked fine, but we sure got a lot of attention from the IMSA Rolex crew on pit road. The RS 7 Performance is a viceless car, one we'd cheerfully drive for a very long time.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.