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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Porsche, Audi team up for tech: autonomy, EVs, hybrids and more

Porsche and Audi have been working on a number of important technologies for future vehicles. The two luxury automakers, both part of the Volkswagen Group, have mostly appeared to guard the space between their brands despite some shared engines and a platform. While their goals may not always overlap – Porsche has shied away from fully autonomous driving, for instance ­– the two brands have decided they could move more quickly into their respective futures by putting their heads together. In that spirit, Audi and Porsche are partnering up for a "shared vehicle architecture strategy of the future." This collaboration will focus on future mobility, including the development electrification, digitization, and autonomous driving technology. And the teams have knowledge and resources to share with one another. Porsche is moving fast with electrification, adding more hybrid systems to its models and preparing to launch the ultra-fast-charging Mission E electric car. Audi has been pursuing autonomous driving, connected vehicle and V2X tech, and Shared Fleet programs. Combining the best and brightest of both companies should help accelerate R&D. Even if one or the other company doesn't put all of the co-developed technologies into its vehicles, they'll both be learning the lessons, and sharing resources should help keep costs in check. "We will cooperate wherever it makes sense," says Porsche Board of Management Chairman Oliver Blume. "But we will also be very careful to maintain the differentiation between our brands. A Porsche is always a Porsche, and that will remain so in the future." Detail are still scarce, but Audi and Porsche will pin down a more a more specific sharing strategy as they develop their plan through 2025. While the cars continue to look and drive differently, expect Porsche and Audi to share more components and digital capabilities moving forward. Related Video:

2015 Audi Q3 pricing leaked, starts at $32,500*

Audi only debuted the 2015 Q3 compact crossover for the US market at the 2014 Detroit Motor Show in January, yet that feels like a lifetime ago. However, the little luxury CUV is finally getting close to reaching these shores, and alleged pricing for it is leaking out.
According to leaked documents from Audi Q3 Forum (right), the premium compact crossover has a starting price of $32,500 (*plus an additional destination charge of $925), for an actual cost of $33,425. That covers the front-wheel drive model with a 200-horsepower 2.0 TFSI turbocharged four-cylinder engine and a six-speed automatic transmission. Upgrading to a version with Quattro that spins all four wheels brings the bill to $34,600 - $35,525 after destination charges. In case you wanted further proof, Audi's new Q3 teaser site confirms the starting price of $32,500.
The documents list two trim levels - Premium Plus and Prestige. Premium Plus includes standard features like a panoramic sunroof, heated seats, Xenon headlights with LED running lights and dual-zone climate control and more. Paying $3,900 more for Prestige adds MMI Navigation Plus, Bose surround sound, a power tailgate and other goodies.