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2017 Audi A4 Deep Dive

Unchanged. Plain. Boring. These words have been used to describe the new 2017 Audi A4, but they all miss the point entirely. Yes, the design of the new A4 is evolutionary, rather than a ground-up restyling. But as they say in ancient High German, "If it ain't broke, don't fix it." Of course, if you're at all interested in the 2017 Audi A4, you've probably read all about it in the official press release a few days ago. So we'll cut to the chase and tell you the bits you don't already know: the American-market details. We spent a day at Audi headquarters in Ingolstadt last week finding out the latest and poking around the A4 in the metal. The new A4 is wider, longer, and roomier than before. The lines are crisper and sharper, but yes, the proportions have remained very similar. That was done on purpose, thoughtfully. Not out of laziness. Stand any two sequential generations of Porsche 911 next to each other and you'll find they are rather similar. And yes, people do complain about that. But they also complain about the property tax rate on their third home in Monaco. That familiar-looking body gets a shockingly low coefficient of drag of just 0.23. The improvements in drag come from fine-tuning details down to the placement of the side mirror (now on the door, rather than the triangular window panel) and the contouring of the inner edge of the side mirror, which gets little vortex generating bumps to improve the turbulent airflow in that area, reducing drag. Attention to detail and refinement of a successful design – not boring, lazy repetition. Another notable departure in the styling of the new A4 is equally subtle, but even more significant from a precision manufacturing perspective: the hood has no cut lines on its upper surface. Instead, the hood now wraps around the tops of the fenders, the cut line integrating with the sharp crease that runs down the entire body side. The creation of this cut line requires extremely tight manufacturing tolerances to enable the precise alignment of the hood and fender gap with the stamped-in crease in the door panel; misalignment would be obvious and catastrophic to the clean, simple design's flow. Now, let's rip off this Band-Aid: no, we won't be getting the Avant. Why? Because no one buys it, vociferous vocalizations on the Internet aside.

Upcoming Audi Q8 coupe-like crossover spied in the snow

At the 2017 Detroit Auto Show, Audi debuted the Q8 concept, a thinly veiled version of its upcoming coupe-like crossover that's set to compete with the BMW X6 and Mercedes-Benz GLE-Class Coupe. We now have spy photos that give us our first look at the Q7-based production version, and through the camouflage we can see how telling Audi's Q8 concept really is. All of the major traits from the concept are present on the production model, including that massive, oversized grille and aggressive roofline. In fact, the entire front end appears to carry over from the Q8 concept, just toned down a few notches. The stainless steel accents on the air intakes are gone, and the headlights, though similar in shape, look more traditional than those on the concept. The small cutouts between the grille and the hood look to be gone as well. Around the side, we can see that the concept's sharply angled rear window and sloping roof have are present, mostly unmodified. The Q8's beltline doesn't appear quite as high as the concept's, but the windows look to be the same relative shape. The big creases above the wheel arches have been reduced slightly. Also, although the Q7 and Q8 will share a platform and therefore a wheelbase, the Q8 is slightly shorter overall. The smaller front and rear overhangs, combined with the tight roofline, give it a high-riding hatchback profile, similar to the Porsche Macan. The changes between the concept and production model are most evident around back. The bumper mounted exhaust pipes have been dropped, at least on this version. The upright vents on the outside of the tail lights have also been dropped. The camouflage around the rear is heavy, so it's difficult to to say how much of the body-width tail light carries over, though the light itself seems to shine through in the same shape. No word on when we'll see a production version, but expect to see the Q8 concept around for a few more shows. Look for more details on the engine, including whether or not the plug-in hybrid powertrain carries over from the concept, closer to the full reveal. Related Video:

Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.