10 A6 Prem Plus, Certified, Sport Pkg Wheels, Free Shipping! We Finance! on 2040-cars

Auto blog

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

The 2018 Audi A5 and S5 Cabriolets are here just in time for winter

There are no big surprises with the 2018 A5 and S5 Cabriolet. As you'd expect, the convertibles share a design with their coupe counterparts, the A5 and S5 coupes, refreshed versions of which were unveiled earlier this year. Alongside the coupes and upcoming sportback models, the Cabriolets complete the A5 lineup. At least until another RS 5 comes along. In Europe, the A5 will have five available engine options, including three TDI engines maxing out at a 286-horsepower 3.0-liter, and two TFSI gas engines, with the most powerful putting out 252 hp. There will also be a choice of three transmissions including a six-speed manual, a seven-speed S-Tronic dual-clutch gearbox, and as an eight-speed automatic. For the US, though, the powertrains should be the same as the new coupe's, with a 2.0-liter turbocharged four-cylinder generating 252 hp and 273 lb-ft of torque in the A5, replacing the 220-hp turbo four in the previous model. An eight-speed automatic is a definite, although the existence of a manual A4 sedan for our market leaves some hope that a six-speed could be available in the A5 Cabriolet or at least the coupe. Audi also hasn't made final decisions on whether a front-drive model will be available here as it has been in the past. View 13 Photos The S5 Cabriolet, just like the two-door model, uses a new 3.0-liter turbocharged V6 engine that produces 354 hp and 369 lb-ft of torque, which is 21 more horsepower and 44 more pound-feet of torque than the old 3.0-liter supercharged V6 made. Despite the bump in power, the new S5 Cab hits 62 miles per hour in 5.1 seconds, just like the previous model. It is again electronically limited to 155 mph. And like the coupe, it will use an eight-speed automatic and get Quattro all-wheel drive standard. The A5 Cabriolet loses roughly 88 pounds compared to the previous model. The cars use an updated five-link front suspension and Audi claims the chassis is 40 percent stiffer than before. The soft tops have more insulation to cancel out road noise, take 15 seconds to open, and 18 seconds to close. You can do either at speeds up to 31 mph. The A5 Cabriolet will be available with Audi's latest array of driver assistance systems, including its navigation-linked adaptive cruise control and collision avoidance assist. A seven-inch display, seat belt microphones, Audi's Virtual Cockpit infotainment and gauge package, and a head-up display are available on the inside.

The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.