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2015 Audi S8

You've gotta hand it to the Audi A8. Last year, Mercedes-Benz launched the truly stunning S-Class, putting the rest of the high-dollar luxury flagship class on notice. With the brand-new S-Class turning heads and garnering all sorts of praise from the automotive press, classmates like the BMW 7 Series, Jaguar XJ and Audi A8 started to look, well, old. But Audi didn't see fit to just let its big sedan carry on and let the Mercedes take the cake.
So when Audi refreshed its A8 line for the 2015 model year with only minor updates, I kind of shrugged it off as just a quick way to keep the big sedan fresh until an all-new, hopefully S-Class-trumping version arrives. But then I drove the S8 pictured above, and I'm no longer so sure the Merc's shadow is as big and imposing as it once was.
Spoiler alert: the Audi S8 is simply fantastic.

Audi Q3 production begins in Spain

2012 Audi Q3 - Click above for high-res image gallery
It wasn't that long ago that Audi had no SUVs in its lineup - aside from the A6 Allroad Quattro - despite being known for its all-wheel-drive vehicles. But that's all changed, just as it has for BMW and Porsche. The Q7 was followed by the Q5, and now the Q3 has started production as well.
The first Q3 rolled off the assembly line today at the plant in Martorell, Spain. The facility belongs principally to Audi's sister-company Seat, but has gone through a considerable expansion - funded by both Audi and Seat - to prepare for the Q3's production.

Audi will build E-Tron Quattro in Brussels in 2018

Audi will begin assembly of the production version of the E-Tron Quattro concept crossover in Brussels, Belgium, in 2018, and the company will also build the vehicle's batteries there. Introducing its first electric CUV will be an early step in the German automaker's goal for 20 to 25 percent of US deliveries to be EVs by 2025. The E-Tron Quattro concept previewed the electric crossover's angular styling at the 2015 Frankfurt Show, and Audi was clear that production would start in early 2018. The vehicle should have ample get-up from three electric motors – one in front and two at the back – for a total output of 429 horsepower but brief jolts up to 496 hp. Audi also claimed that the 95-kWh battery could offer over 311 miles of range on the European cycle. The company already signed a deal to use battery cells from LG Chem and Samsung SDI on the final model. Some rumors suggest Audi might call the production version the Q6. The company supports that possibility in its press release by saying: "The sporty SUV will fit between the Audi Q7 and the Audi Q5 in the product portfolio." However, Audi of America president Scott Keogh hinted to Autoblog before the LA Auto Show that it could carry a different name. Audi's development of the E-Tron Quattro is an example of Volkswagen Group's strategy to take EVs more seriously. For example, improved batteries will soon boost the e-Golf's range. Further in the future, Porsche will launch a production version of its Mission E electric sedan around 2020, and VW will reportedly make an electric Phaeton at some point next decade. Related Video: AUDI PRODUCTION NETWORK: READY FOR ELECTRIC MOBILITY Premium manufacturer to produce large series of electric cars in Brussels as of 2018 New models for Martorell (Spain) and Gyor (Hungary) Audi CEO Rupert Stadler: "We are increasing our efficiency and bundling key competencies" January 20, 2016 | Ingolstadt/Brussels/Gyor/Martorell -- Audi is preparing its international production network for the mobility of the future. Large-series production of the first purely electric-driven SUV from Audi will begin at the site in Brussels in 2018. The plant will also produce its own batteries. The company will transfer production of the Audi A1 from Belgium to Martorell in Spain. The Audi Q3, which is currently produced in Spain, will be built in Gyor (Hungary) in the future. The model rotation will benefit all the sites of Audi's global production network.