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Audi S3 Sedan boasts SAE 296 hp, 0-60 in 4.7 seconds

The (technically speaking) 2015 Audi S3 sedan should start at right near $39,000.
The last time Audi gifted the world with a small sport sedan was way back when the A4 wasn't an entry-luxury executive car costing relative gads of dough, so maybe since the mid-1990s. In a company decision reversal, we're now officially getting the new A3 Sportback starting later this year, but that's a five-door hatch and not a big volume attraction for markets like the United States. And there's no guarantee we'll get the S3 Sportback version yet. So, what to do?

Audi: 20-25% of our cars will have a plug by 2025

If you like the promise of Audi's E-Tron Quattro concept, you're going to love this post. Speaking at an intimate dinner in Los Angeles the night before the start of the Los Angeles Auto Show, Audi of America president Scott Keogh had nothing but positive things to say about his brand's future plug-in vehicles, including the production version of the E-Tron Quattro. The most interesting was that he said he expects a full 20 to 25 percent of Audi's sales to be electrified by around 2025, and there was lots of detail to back up his vision. "This is the reality as we see it." - Scott Keogh Keogh wasn't making specific predictions, but it's been a long while since we've heard such a high-level Audi executive act like such a troubadour for the electric vehicle future. As long-time readers will remember, we used to hear things like this from Nissan's Carlos Ghosn, but public predictions have taken a bit of a back seat recently. It's promising to hear reasonable optimism again. "When you look at what needs to happen and you look at what we see happening in the marketplace, we're probably looking at a world where 25 percent of Audi's sales, over the next ten years, just to throw out a rough point in the future, are either going to be full electric or have some plug," Keogh said. "This is the reality as we see it." The reason Keogh is so positive is because Audi thinks the E-Tron Quattro concept is going to birth one heck of an EV. Whatever it's called when it arrives – it's unlikely to be the Q6, as some rumors have it. Internally, Audi is calling it the C-BEV, since it is a C-segment Battery Electric Vehicle – the concept previews a luxury all-electric vehicle with a range of over 300 miles. No one is talking about the price yet, but Audi of America's director of product management, Filip Brabec, did say that the sweet spot for the pricing is in the range of how mainstream luxury vehicles are priced today. "If you can put a car in the market that's priced right ... people are going to want to buy it," Keogh said. Read into all of that what you will. It's not just the price that's going to be right. Keogh said that the key point is changing hearts and minds to want electric vehicles. That means tripling down on public infrastructure (see more below) and making sure the car itself is amazing. "Everyone knows, in the history of the world, launch a defining, game-changing product, in whatever category it bloody is, and - boom - the world changes," Keogh said.

Audi Adaptive Cruise Control | 2017 Autoblog Technology of the Year Finalist

Not your father's cruise control, Audi's adaptive system is another step on the road to autonomous driving. That earns it a spot as one of our Technology of the Year finalists. Audi Adaptive Cruise Control can slow down or speed up your vehicle depending on the conditions. It's also capable of coming to a full stop and then resuming speed. This allows the vehicle to move with traffic without engagement from the driver using Traffic Jam Assist at speeds up to 40 miles per hour. It's not being marketed as an auto-pilot setup. Rather, this system can increase driver safety by automatically braking as the vehicle in front slows and then accelerating once the path becomes clear. The cruise control has five programmable settings to regulate distance between vehicles. Linked with the navigation system, Audi's ACC suite uses a camera and radar to respond to its environment, a key development for future systems that will need to communicate with the grid. The system can read street signs, allowing it to slow down or speed up. Additionally, when a destination is set, the vehicle will automatically brake when a turn is looming to alert the driver he or she needs to take action. It will brake through the turn and then speed up upon completing the maneuver. We especially liked this, as many navigation systems don't inform the driver when to turn or take an exit until the last possible moment. Further, when navigating curves, the Audi system will brake the vehicle and resume speed as conditions require. This Adaptive Cruise Control is a layer of artificial intelligence we can get on board with. It's like having a co-pilot to assist the driver when the inevitable fatigue or distractions appear. It engages like a normal cruise control system. Simply pull the stalk in the steering wheel mount, and there's a button to modulate the distance. We tested Audi's Adaptive Cruise Control on an A4, where it is an $1,800-option as part of the Driver Assistance Package. Working in combination with Audi's Virtual Cockpit and head-up display, ACC provides the driver a sense of awareness and greater level of information than other systems on the road. Companies like Volvo and Porsche offer similar setups, but we like the intuitiveness of the Audi program. Automakers have been saying for years that the autonomous technology is essentially here, they just need the infrastructure and regulations to catch up.