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Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.

Audi revisits Ahab on desert island paradise in new ad

Well, call us Ishmael. Long ago (okay, about eight months), Audi debuted an ad during the NFL playoffs called "Ahab." It showed a salty tow truck driver and his years of catches. During that time, one particular car eluded and haunted him - a white Audi A6, whose Quattro all-wheel-drive system had no issues with the inclement conditions.
Now, there's a sequel that has Ahab, not dead and not missing any legs, on a tropical island. What he doesn't realize, though, is that the white whale (which, Audi, if you're going to associate an animal with a luxury sedan, a whale isn't the best choice) has followed him. Take a look at chuckle-worthy spot below, and then click over and see the spot that started it all from back in January.

Audi A8's active suspension will even protect you in a crash

Audi has revealed yet another system of the upcoming Audi A8 that uses the car's 48-volt electrical system. In addition to a fancy stop-start function, the A8 will have a suspension that can be actuated by electric motors. At each corner of the car is a separate motor connected to an arm that can press down or pull up on the suspension. These motors are controlled by a computer that monitors the road with a camera to determine how the motors should react to improve ride quality and handling. In the instance of some kind of bump or other road imperfection, the car can actively raise the wheel that would go over that bump, to prevent it from upsetting the ride. When going through a corner, the car can direct the motors on the outside to push up to reduce lean, and the motors on the inside to push down to keep the tires pressed to the road. The system can also help keep the car level when stopping and starting. There's yet one more feature of the suspension that is rather interesting. In the event the car detects an impending side-impact crash, it can raise up the side that will be hit, to protect the occupants. By raising up that side, the car increases the chance that more of the energy from the impact will be absorbed by the side rails and floor, which are stronger than the doors and pillars. This nifty new suspension, and the aforementioned start-stop system, will be found on the next-generation Audi A8, which will be officially revealed on July 11. If you can't wait for that, apparently the car has a cameo in Spider-Man: Homecoming, which hits theaters on June 28. Related Video: Image Credit: Audi Audi Technology Emerging Technologies Luxury Videos Sedan 48-volt system