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VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

Munich prosecutors arrest Audi employee in emissions probe

Munich prosecutors arrested an Audi employee on suspicion of fraud and false advertising in connection with the carmaker's emissions scandal, the first arrest in Germany related to Volkswagen's diesel scandal. The Audi employee was arrested on Monday, at the behest of Munich prosecutors, a spokeswoman for the Munich prosecutors office said on Friday. When asked if the arrest was at the request of US authorities, the spokeswoman said it was not. She did not give the name of the person. Munich prosecutors declined to comment on whether the arrested person is a current or former Audi employee. Audi and parent Volkswagen both declined to comment. On Thursday, the US Justice Department said it charged former manager Giovanni Pamio with directing Audi employees to design software to cheat US emissions tests in thousands of Audi diesel cars. Audi is a division of Volkswagen Group. The Munich prosecutor's office said the Audi employee was brought before a judge on Tuesday and was now being held in custody. The spokeswoman declined to discuss the possibility of the detained person being extradited to another country or comment on whether Munich prosecutors were in touch with US authorities. The German arrest was part of a wider probe into fraud and false advertising and is a consequence of "findings following searches," the spokeswoman said. In March, Munich prosecutors searched the offices of Jones Day, the lawfirm Volkswagen had hired to lead an internal investigation into its emissions scandal and Audi's headquarters. Volkswagen condemned the searches at the time, and never published the full findings of its internal investigation which was being conducted by Jones Day. The raids by Munich prosecutors in March sought to shed light on who was involved in the designing and using illicit software used in 80,000 VW, Audi and Porsche cars with bigger 3.0-liter engines. No members of the Audi management board are being personally investigated as part of that probe, the spokeswoman said on Friday. In the criminal complaint released by US authorities on Thursday, US prosecutors charged that Pamio ignored or suppressed warnings by certain Audi engineers that the pollution control systems being used on the brand's diesel engines violated US clean air rules. US prosecutors said Pamio had ordered subordinates to send false information to American regulators stating that Audi's "clean diesels" did not use technology designed to cheat federal pollution tests.