2018 Audi A5 Premium on 2040-cars

Auto blog

Audi R8: Commander

We're not sure that "Choosing the moon brings out the best in us" is an appropriate tag for an automaker, much less a German automaker. But hey, when it comes to commercials that air during the Super Bowl it's all about playing up greatness, America, and working in Rock and Roll anthems. Audi hits all three here. 205-horsepower supercar? Check. Great moment in our national history? Check. David Bowie's Starman? Check. Add in a dollop of the R8's wicked V10 engine noise and, well, we'll watch this one more than once. And in case you want more R8 and Bowie, click here for the extended version. Marketing/Advertising Audi Super Bowl Commercials 2016 super bowl ad

Audi Sport Quattro Concept speaks softly, carries a 700-hp stick

As promised, Audi has unveiled its Sport Quattro Concept here at the Frankfurt Motor Show, which takes inspiration from the 2010 Paris Motor Show debut known simply as the Quattro Concept. Both cars clearly seek to draw upon the company's legendary 1980 Ur-Quattro and its closely related Sport Quattro short-wheelbase rally special, yet this concept car looks more production-minded than the 2010 starlet.
Despite its more conservative duds, this handsome and muscular coupe actually packs significantly more power than the 2010 Paris showcar. In fact, it musters 700 horsepower and 590 pound-feet of torque from its plug-in hybrid powertrain, versus the Quattro Concept's more historically appropriate 2.5-liter five-cylinder turbo with 408 hp and 354 lb-ft. We're not going to complain about a twin-turbo 4.0-liter V8 plus an electric motor, nor will we grouse about its 3.7-second 0-62 mph dash, 190-mph top speed or 2.5 liters of fuel per 100 kilometers on the Euro cycle (roughly 94 miles per gallon US).
Stubborn rumors abound that Audi will offer a limited-edition version of this four-place coupe for sale, but for now, the company isn't talking. If such a model is offered, it's expected to cost significantly more than the R8 supercar, which might be a tough sell considering that vehicle's similar performance and more voluptuous - if less practical - shape.

Audi works on AI with this mini Q2 that can park itself

Audi created a special Q2 that possesses the ability to find parking spaces, drive to them, and park itself. However, you won't be able to ride in it yet, because it's rather small. The Q2 is actually a 1/8-scale electric-powered model of the compact crossover, but the technology inside should eventually scale up. The model features just two mono cameras, one facing forward and the other rearward and 10 ultrasonic sensors around the body. According to Audi, the on-board computer uses information from all of these sources to figure out where the parking space is, and what maneuvers are necessary to enter it. The Q2 uses trial and error to improve how it parks. Audi will explain this Q2 and its artificial intelligence technology at a conference in Barcelona, Spain, this week. According to Audi, the subsidiary that created this model, Audi Electronics Venture, will transfer the tech to a full-size car in the next step of the project. With cars that can parallel park autonomously, and drive semi-autonomously, it's not hard to imagine them piloting themselves through parking lots on their own in the near future. Related Video: