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Audi wants to tattoo your car with a new paint etching process

Those tribal stickers have sort of gone out of style, so Audi has developed a new technique that allows owners to have matte, tattoo-like images etched onto their cars. While initially available on the Audi R8 and R8 Spyder, the technique can be applied to any model, and it goes on after the component has been painted. The process is relatively simple. Audi places a template on the car with the desired design - like the Audi Sport logo in the image above - and then uses a special powder to basically sandblast the paint, roughening the surface of the clear coat. The result is a matt area with a depth of just a few thousandths of a millimeter, less than the width of a human hair, that's basically a permanent decal. Audi can currently handle images up to one meter square and will accept nearly any image that doesn't violate third-party copyrights, presumably excluding any obscene image as well. Just wait for someone to test the limits on that one. The cool thing about the process is that it can be applied at pretty much any point in the car's life. This means any vehicle is a candidate for customization and that an owner could purchase the car at a dealership and have the custom graphic applied afterward. Because the powder affects the paint surface, the image is more resilient than a wrap or sticker. The new option is limited to the side blades on the R8, but Audi will be extending it to other models in the future through its Exclusive program. And while it might affect the resale value of the car, it's a heck of a lot less painful than a tattoo. Related Video: News Source: AudiImage Credit: Audi Auto News Design/Style Audi Technology Convertible Coupe Performance paint customization

Notes and notations on the 2014 Rolex 24 at Daytona [w/video]

This year is the 52nd edition of the Daytona 24 Hours. The 2014 Rolex 24 at Daytona is also the first race of the year in the brand new TUDOR United SportsCar Championship (TUSCC) With the merger of the American Le Mans Series and Grand-Am Rolex Sports Car Series rewriting and revising the rules of American sports car racing right up until yesterday, we've made the journey to an intermittently wet and constantly freezing Daytona Beach, Florida with Audi to watch the new R8 LMS and every other competitor explore the limits of those rules on the track.
With a ton to cover - and a couple of videos below to watch, including some slo-mo qualifying footage and a hot lap in an R8 LMS - let's not waste time with chit-chat, eh?
Quick things to know about the classes and the leader-light system:

Audi TT offroad concept wirelessly charges E-Tron quattro powertrain

Audi has been diving deep into the concept ideas pool for a while now, with out-there auto-show-only vehicles like the off-road Nanuk Quattro Concept (last year's Frankfurt Show) and the TT-previewing Allroad Shooting Brake (Detroit earlier this year). The automaker has also been hinting at wireless charging through its work with WiTricitiry and the Urban Concept Sportback from Frankfurt 2011. The latest evolution of these ideas is the brand-new Audi TT offroad concept show car, which makes an appearance at the Beijing Motor Show this weekend after being teased earlier this month. Putting wireless charging into an off-road body makes little sense at first glance - after all, if you're heading out into the wild, you'll be lucky enough to find a standard outlet - finding an in-ground induction pad will be near-impossible. Thankfully, we don't need to worry ourselves with this sort of logical conflict, since this is once again an auto show study. The powertrain is capable of 408 hp and 479.2 lb-ft of torque as well 123 MPGe. And that means interesting powertrain details, like a plug-in hybrid E-Tron quattro powertrain that uses two electric motors (one rated at 40 kW for the front axle, the other at 85 kW for the rear) and can even dispense with the plug part thanks to Audi Wireless Charging technology. The powertrain is capable of a total system output of 408 horsepower and 479.2 pound-feet of torque as well as a provisional fuel efficiency of over 123 miles per gallon equivalent. All with the ability to hit 100 kilometers per hour (62 miles per hour) in 5.2 seconds and a top speed of 155 mph. All-electric range is pegged at 31 miles thanks to a 12-kWH lithium-ion battery. More details than you can shake a stick at are available below. Audi says the TT offroad concept, which blends both coupe and compact SUV, could be a preview of "a new model in a future TT family," so if you've been hoping for another entry in the growing crossover coupe segment, tell Audi you'd like to see this in the real world some day. The Audi TT offroad concept show car Study combines the sportiness of a coupe with the utility of a compact SUV Powerful and efficient e-tron quattro drive with Audi Wireless Charging technology Prof. Dr.