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Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.

Recharge Wrap-up: Nissan e-NV200 Workspace, Audi Shared Fleet pilot in NC

Nissan has collaborated with Studio Hardie to create the e-NV200 Workspace mobile office. The one-off electric van includes a desk space, touchscreen PC, pop-up coffee machine, Wi-Fi, wireless charging, mini fridge, pull-out rear deck, and app-controlled lighting. The e-NV200 Workspace allows freedom to work to work in a variety of places while avoiding the high rent of city center office space. It also eliminates the added cost and time of traveling to work. There's even a storage mount inside the van for a folding bike to facilitate for when you want to leave the office behind. Check it out in the video above, and read more from Nissan. Audi is launching a pilot program of its on-demand Shared Fleet service in Durham, North Carolina. With Audi Shared Fleet set to debut around the country next year, the pilot program will be housed at the American Underground technology incubator in Durham for this initial trial. Users will be able to book and unlock the fleet's 2017 A4 sedans using the Audi Shared Fleet app. The program will help Audi refine the service ahead of its nationwide launch. Learn more from Audi. The Illinois Solar Energy Association (ISEA) is raffling off a Tesla Model S as part of a fundraiser. In its Green Your Ride contest, the ISEA will pick a winner from 2,500 tickets sold at $100 apiece (or four for $300). If the winner doesn't need a car, or doesn't want to pay the associated taxes and fees, they can opt instead for $60,000 cash. Second and third prize winners get a Tesla Model S for Kids by Radio Flyer, or $500. If less than 2,000 tickets are sold, the winner takes half the raffle proceeds, while the ISEA will use the rest in its mission to promote solar power. Read more at ValueWalk.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: