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2017 Audi Q7 Second Drive

One morning, I'm driving down the Malibu coast, top-down in a two-seat sports car. Twelve hours later, I'm on a straight road, in traffic, and piloting a seven-seat SUV. I think this is how new parents feel. There's no other word but "parental" to describe how three-row crossovers, like this 2017 Audi Q7, make me feel. Whether it was the Honda Pilot that was actually kind of tossable, or the plush Kia Sorento, one glance in the rear-view mirror at five headrests makes you wonder if someone isn't waiting for you outside an elementary school. The Q7, however, has always been a luxury car first. And this second-generation model is crammed with technology and convenience features to make life more effortless, as if it was designed for a person who lives in Bel Air but also must take the kids to horse-riding lessons on the one weekend it rains in Southern California. Autoblog already tested a European example, but I'm now getting the chance to finally drive it Stateside. When it comes to the Q7's appearance, I always seem to have a minority opinion. The old one looked like a bus when plenty of people said it looked beautiful. This new one has been widely criticized for looking like a wagon, but I don't see a lot wrong here. At some angles, it's reminiscent of the old 5000 Avants from the '80s – probably not a coincidence, since the Q7 is Audi's most prestigious wagon right now. Even Audi admits it pulled from the '80s with styling cues along the rear quarter panels and the ever-larger "Quattro" badges. While the shape grows on you, it isn't going to stop people seeing it and thinking it's a Q5. The new Audi Q7 has an incredible sense of elegance about it. The most ambitious design touches are the arrows in the LED lights, front and rear, but they're ultimately dwarfed by the size of the car. What's more, the string of white, silver, and gray cars on hand at our test aren't exactly striking, and the optional 20-inch wheels are boring in design. You could also call this "quiet luxury." Or perhaps stately. The new Audi Q7 has an incredible sense of elegance about it, never feeling ponderous like a truck and always feeling secure like a large luxury sedan. As the first application of the Volkswagen Group's MLB Evo platform, it really is a large luxury wagon. Which is the exact image the company seems to be running from.

Watch Audi R8 give Birth to RS3

In the cold light of reality, it's a fairly dubious proposition to suggest that the Audi RS3 Sportback shares much of a mechanical relationship with an R8. One of them is supercar with a snorting V10 and lithe body, while the other is a still-capable hot hatch with roots lower in the brand's range. However, marketing doesn't necessarily have to sell real life, and Audi's advertisers are nailing the emotional pull of these two models in a spot called Birth. With dramatic music and a sci-fi aesthetic, the R8's V10 roars as the supercar stretches and deforms, and eventually the hot hatch gets plucked from its metallic loins. Regardless of how closely these two models are related, this commercial looks and sounds fantastic. With the US rumored to get the RS3 in sedan form at some point, hopefully we get a tweaked version of this ad.

Automakers teaming with Google to bring Android to cars this year

Remember how we mentioned that Hyundai would be offering a BlueLink infotainment app for Google Glass? And how last week, we told you about a rumored partnership between Audi and Google? Well, both of these things were just part of a much bigger deal.
Google has teamed up with Audi, General Motors, Hyundai and Honda to form the Open Automotive Alliance. With the help of chipmaker NVIDIA, the group aims to bring Google's Android operating system to the auto industry on a large scale. While the speed with which Android will be adopted by the industry remains unclear - the OAA's own press release says "timing for each automaker will vary" - we could see the first Android-equipped vehicle by year's end.
For those that keep their ear to the ground in the automotive tech world, this is a big deal for more than just one reason - Honda, GM and Hyundai are all partners in the Siri Eyes Free program from Apple. The future of that relationship now that three of its automakers are in bed with Apple's arch-rival, though, could be under threat.