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A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

2015 Audi A8 and S8 get some new goodies

Luxury car buyers are a demanding bunch. They've got this crazy notion that just because they're spending the better part of a hundred grand on a top-tier luxury sedan, they should get the very best and the cutting edge of what the industry has to offer. That has tended to come down to the S-Class even when it had grown long in the tooth, and now that Mercedes-Benz has rolled out an all-new version, the competition is falling all over itself to release updates to keep their flagship sedans in the running. Jaguar did that just yesterday with its XJ sedan, and now Audi has revealed the latest revisions to its A8 range.
Set to debut at the Frankfurt show in just a few weeks from now, the latest A8 (and its performance version, the S8) benefits from a series of stylistic, powertrain, and technology upgrades. Among the most prominent, of all things, are the new Matrix LED headlights that can automatically lower the high-beams for oncoming vehicles, with integrated turn signals that light up to point in the direction the driver's about to turn. But that's hardly the end of the story.
Audi has apparently reduced the output on the 3.0-liter supercharged V6 to from 328 horsepower to 310 but raised the 4.0-liter twin-turbo V8 from 414 hp to 435, which now offers a 0-60 run of just 4.5 seconds. That's just three tenths behind the S8, which remains unchanged at 513 hp, as does the 493-hp 6.3-liter W12. The 3.0-liter TDI is up from 247 hp to 258, the 4.2-liter TDI grows from 345 hp to at 385 (with a massive 627 pound-feet of torque to boot) and the hybrid that offers a combined 245 hp and 354 lb-ft. That makes for one massive array of engines globally, although only some of them will be offered Stateside. Each is mated to an eight-speed automatic transmission and Quattro all-wheel drive, but thanks to the A8's lightweight construction, it's lighter than any other all-wheel-drive model in its class.

Audi pins hopes on 2016 R18 Le Mans prototype

Down but not out, Audi is carrying forward its endurance racing program with the new R18 you see here. Unveiled on Saturday at the Audi Sport Finale end-of-season event in Munich, the new LMP1 is billed as the company's its most powerful and efficient race car yet. And it has been thoroughly redesigned to bring the Four Ring brand back to the winner's circle. Though technical details remain a closely guarded secret, Audi says that the latest evolution of the R18 (now apparently labeled sans the E-Tron Quattro) benefits from revised aero, lightweight construction, and "a modified hybrid system with lithium-ion batteries for energy storage, plus an efficiency-optimized TDI engine." That spells the end of the mechanical fly-wheel setup of the previous version, but sticks to the diesel fuel that Audi has championed instead of the gasoline favored by rivals Porsche and Toyota. With all its revisions, Ingolstadt undoubtedly hopes this latest version will perform better than the last. This past season was the worst Audi has endured since 2009. Its sister company Porsche beat it to both the drivers' and manufacturers' titles in the FIA World Endurance Championship and to the winner's circle at the 24 Hours of Le Mans. That marked the second straight year of defeat in the championship, following Toyota's domination last season, and marked only the third time Audi was defeated at Le Mans since 2000, following Bentley's win in '03 and Peugeot's in '09. In order to avoid costly inter-agency arms race, Audi and Porsche have agreed to each field two entries instead of three in both the championship and the headline race in Western France. Audi has yet to confirm its driver lineup, but Porsche has revealed its lineup consisting of defending champions Timo Bernhard, Brendon Hartley, and Mark Webber in one car, and Romain Dumas, Neel Jani, and Marc Lieb in the other. That leaves out the Le Mans-winning trio of Nico Hulkenberg, Nick Tandy, and Earl Bamber, with the former already counted out due to an F1 conflict. More powerful and efficient than ever before: Audi R18 celebrates world premiere in Munich - New hybrid race car for the 2016 Le Mans 24 Hours - Unchanged driver line-up in the DTM - High demand for new Audi R8 LMS GT3 sports car The brand with the four rings will be entering the 2016 motorsport season with the most powerful and efficient race car Audi has ever built.