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Audi reportedly shoots down $9.2 billion investor bid for Lamborghini

Volkswagen is open to divesting some of the brands in its portfolio, but it hasn't put a "for sale" sign on in front of Lamborghini's lawn yet. The firm allegedly shot down a big offer for the brand from a group of investors. Quantum Group SA, a newly-established holding company based in Zurich, Switzerland, made the non-binding offer in May 2021, according to anonymous sources who spoke to WardsAuto. The publication adds the group is ready to spend 7.5 billion euros (around $9.2 billion at the current conversion rate) to buy the entire Lamborghini division from Audi. The sale would include the brand, its intellectual property (like its trademarks and patents), its historic factory in Sant'Agata Bolognese, and its racing division. Full details about the proposed acquisition were closely examined by top Volkswagen executives, including company CEO Herbert Diess and Audi boss Markus Duesmann. While the offer sounds like it's neatly packaged, Volkswagen replied that it's not having a garage sale. "Lamborghini is not for sale. This is not the subject of any discussion within the group," a company spokesperson told industry trade journal Automotive News. These comments are in line with the ones made in December 2020. Quantum's aim wasn't to sever all ties with Volkswagen. It planned to turn Lamborghini into "a spearhead for innovation by consistently implementing new clean drivetrain technologies" across the range, a strategy that's already in the pipeline; Lamborghini announced it will electrify in the 2020s and launch its first series-produced EV. Investors also hoped to sign a five-year supply agreement with Audi, and to create what they called an Advanced Automotive Innovation Center headquartered somewhere in Lower Saxony, the German state Wolfsburg is in. In late 2020, when rumors about an imminent Lamborghini spin-off were rampant, Volkswagen stressed it had no plans to sell the Italian supercar manufacturer or to find a new home for Ducati, which Lamborghini owns. Unverified reports claim a chunk of the company could be listed on the stock market in a bid to raise revenue, however. Bugatti is another part of the Volkswagen empire that Diess and his team allegedly wanted to trade in to fund the group's pivot towards electric powertrains. In September 2020, reports claimed top executives had approved swapping the storied French carmaker and its assets for a significant stake in Croatia-based Rimac that would be transferred directly to Porsche.

2014 Audi RS7 [w/video]

The subject of what makes up a true "supercar" is a difficult one, fraught with personal connotations and the rare ability to bring close colleagues into heated confrontation with one another in the blink of an eye. I say this because, while the 2014 Audi RS7 most certainly does not make the supercar cut on a few levels to my way of thinking - not rare enough, expensive enough or wearing an appropriately evocative body - it is unquestionably an "everyday supercar" of remarkable ability. And, pertinently, it is one that proved willing to ply its trade in every version of winter that Michigan had to offer it.
I had winter four ways during my week-long loan with the RS7. A period of crisp temperatures and dry roads, presided over by light blue skies as wide as the horizon, soon gave way to spitting, freezing rain blanketed in slightly misleading warmer air. Then there was snow. Not the massive blanket we saw in the first week of the New Year, but more than enough to see my neighbors stocking up on Ice Melt and replacing their shovels for the season. Finally, temperatures dropped to the mid teens, cottony snow compressed into a hard pack and all residual moisture on the mostly cleared roads morphed into the very slickest of ice. Timeless curses were uttered by cranky commuters in smoking breaths. Pure Michigan.

Audi and FAW to launch A6 E-Tron in China

Audi and its Chinese joint-venture partner FAW have announced that they'll be building a production version of the Audi A6 E-Tron Concept, shown at the 2012 Beijing Motor Show. Based on the China-only long-wheelbase A6, the plug-in-hybrid model is being targeted specifically at the People's Republic.
Audi is promising a 50-kilometer (31-mile) electric range for the fuel-sipping sedan, although there are precious few details beyond that. We do know, though, that this will be a Chinese-built vehicle, with assembly slated for the FAW-Volkswagen joint-venture factory in Changchun. We presume we'll find out more when the Beijing Motor Show kicks off a few weeks from today.
"We are the market leader in China's premium segment and will continue systematically with the application of efficiency technologies. Audi is thus supporting the Chinese government's targets for the reduction of fuel consumption," said Dr. Dietmar Voggenreiter, the president of Audi China.