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Audi Adaptive Cruise Control | 2017 Autoblog Technology of the Year Finalist

Not your father's cruise control, Audi's adaptive system is another step on the road to autonomous driving. That earns it a spot as one of our Technology of the Year finalists. Audi Adaptive Cruise Control can slow down or speed up your vehicle depending on the conditions. It's also capable of coming to a full stop and then resuming speed. This allows the vehicle to move with traffic without engagement from the driver using Traffic Jam Assist at speeds up to 40 miles per hour. It's not being marketed as an auto-pilot setup. Rather, this system can increase driver safety by automatically braking as the vehicle in front slows and then accelerating once the path becomes clear. The cruise control has five programmable settings to regulate distance between vehicles. Linked with the navigation system, Audi's ACC suite uses a camera and radar to respond to its environment, a key development for future systems that will need to communicate with the grid. The system can read street signs, allowing it to slow down or speed up. Additionally, when a destination is set, the vehicle will automatically brake when a turn is looming to alert the driver he or she needs to take action. It will brake through the turn and then speed up upon completing the maneuver. We especially liked this, as many navigation systems don't inform the driver when to turn or take an exit until the last possible moment. Further, when navigating curves, the Audi system will brake the vehicle and resume speed as conditions require. This Adaptive Cruise Control is a layer of artificial intelligence we can get on board with. It's like having a co-pilot to assist the driver when the inevitable fatigue or distractions appear. It engages like a normal cruise control system. Simply pull the stalk in the steering wheel mount, and there's a button to modulate the distance. We tested Audi's Adaptive Cruise Control on an A4, where it is an $1,800-option as part of the Driver Assistance Package. Working in combination with Audi's Virtual Cockpit and head-up display, ACC provides the driver a sense of awareness and greater level of information than other systems on the road. Companies like Volvo and Porsche offer similar setups, but we like the intuitiveness of the Audi program. Automakers have been saying for years that the autonomous technology is essentially here, they just need the infrastructure and regulations to catch up.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Jaguar I-Pace named World Car of the Year

NEW YORK — The Jaguar I-Pace has been named World Car of the Year, an award meant to honor the most significant new car introduction and conferred by an international jury of automotive journalist judges. The group announced the winners of additional awards at the New York Auto Show, with the Audi A7 named World Luxury Car of the Year, the McLaren 720S recognized as World Performance Car of the Year, and the Suzuki Jimny named World Urban Car. The I-Pace additionally took home two other awards: World Car Design of the Year and World Green Car of the Year. The WCOTY team of 86 jurors hail from 24 countries, and the organization is independent and not tied to any publication. This is the 15th year for the awards. For this year's World Car of the Year award the top three finalists were the I-Pace, the Audi E-Tron, and the Volvo S60/V60. Previous WCOTY winners were the Volvo XC60 in 2018 and the Jaguar F-Pace in 2017. View 74 Photos