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Audi reveals next-gen TT interior at CES

Audi has taken the somewhat unusual step of unveiling much of the interior of its upcoming TT Coupe at the 2014 Consumer Electronics Show in Las Vegas. That's unusual, because they haven't shown us the car yet. Perhaps we shouldn't be surprised - with the proliferation of technology in automobiles these days, it's probably time we start considering them as much electronic devices as transportation devices.
While Audi has long been recognized as a leader in interior design, this new TT features an instrument cluster that is wildly different from what we've become accustomed to from the Four-Ring brand. Audi is calling its fully digital system a "virtual cockpit," and with its 12.3-inch LCD screen situated directly in front of the driver, it does away with the company's traditional Multi-Media Interface (MMI) display in the center stack. Two modes are offered, one classic option with large gauges and another more oriented to infotainment.
Besides electronics, the actual hard parts of the interior also show plenty of new thinking. With the removal of the central screen, Audi has been able to streamline its instrument panel to resemble a wing of sorts, with jet-like HVAC vents that house their own controls. Two more points for controls are presented to the driver, with buttons on the flat-bottom steering wheel and another set on the center tunnel.

Audi passes BMW as top luxury brand in India

By the end of this decade, India is expected to be one of the top three car markets in the world, but automakers are already starting to duke it out for sales. In terms of premium brands, Automotive News says that Audi has jumped out to an early lead for sales in the country due in large part to the recent introduction of the Audi Q3 (shown above).
In 2012, Audi's sales increased 43 percent, rising to 9,350 units and outselling BMW (8,686) and Mercedes-Benz (7,015), both of which experienced a drop in sales last year of 9.5 percent and 5.4 percent, respectively. While none of these sales figures are particularly significant on a global scale, the article says that the market for premium cars in India is expected to quadruple by 2020 up to around 120,000 units. AN attributes Audi's lead to its offering of new SUVs while its rivals have been focusing on small hatchbacks.

Turn Signal Reimagined | Autoblog Minute

Audi's OLED turn signal concept was revealed in 2013. The concept aimed to create real time information to those driving behind. Possibly introducing a different type of traffic safety. Audi Technology Autoblog Minute Videos Original Video OLED