2017 Audi A4 Premium on 2040-cars

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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi waxes poetic about Le Mans

Audi did it again this year at Le Mans, but it wasn't arguably a harder job than it's been in the past few years. The Four Rings has put together a five-minute recap of the 24 hours in the wet and the dry at La Sarthe, showing a lot of the low points and the one high point that makes them all worth it.
Perhaps even better than the footage are the driver interviews. Audi has owned Le Mans for more than a decade, but none of the drivers take it for granted - team driver Marc Gene said, "I also think that Le Mans picks the winner... At some point, he just decides which car and which drivers are going to win that race."
You can check it out in the video below. And be sure to hang around for the tribute at the end.

A luxury crossover for people who like to drive | 2018 Audi Q5 First Drive

1.6 million. That's how many Q5s Audi has sold since the model's 2008 debut, making the agreeable but stylistically neutral sport-ute the best-selling premium SUV on the planet. One in four Audis sold is a Q5, which is a big part of why the German carmaker made significant improvements intended to ensure the 2018 Audi Q5 is another success story. For starters, the Q5 has swollen in size. Not by much – we're talking 1.3 inches in length, half an inch in wheelbase, and incrementally more height – but enough to boost rear legroom by 0.39 inch and add 0.31 inch to rear headroom. If you're worried that curb weight has bloated in direct proportion to the larger footprint, fear not: The 2018 model is actually up to 198 pounds lighter than the model it replaces, thanks to a carefully modulated blend of high tensile steels and aluminum in the chassis, and incremental weight savings throughout. Two turbocharged engines are available: the Q5's 2.0-liter TFSI engine producing 252 horsepower and 273 pound-feet of torque (doing the 0-to-62-mph sprint in 6.4 seconds), and the SQ5's 3.0-liter TFSI mill that turns 354 hp and 369 lb-ft (capable of whisking it to 62 mph in 5.2 seconds). The 2.0-liter meets a new seven-speed dual-clutch S tronic transmission, while the beefier 3.0-liter gets a conventional eight-speed torque-converter-equipped gearbox to handle the higher torque. Audi's new Quattro ultra setup (already seen in the A4 and Q7) offers fully variable torque distribution that helps achieve 20/27 mpg with the 2.0-liter and 18/26 mpg for the 3.0-liter. The system can de-couple the rear axle via an electronic clutch, which improves fuel economy; with 100 percent of torque directed to the front wheels during straight-line driving, the parasitic losses of running power needlessly through the rear differential are avoided, while a second clutch controls front/rear torque distribution. Audi says the ultra setup works proactively, not reactively, using torque vectoring to distribute power and anticipating changes in vehicle dynamics 500 milliseconds before the torque is redistributed. While there are numerous tech updates under the skin, the body itself is very familiar. In person, the Q5's looks are tweaked ever-so-slightly thanks primarily to a curvier, crisper character line that is so sharp, it casts its own shadow under certain lighting conditions. Inside, a Q7-like upgrade gives the cabin a more sophisticated feel.