2013 Audi A4 on 2040-cars

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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Audi recalling 70k TDI models worldwide over braking problem

Audi is issuing a recall covering some 70,000 vehicles worldwide, due to problems with their brake boosters. According to Automotive News Europe, diesel-powered examples of the A4, A5, A6, A7 and Q7 are all being called back due to this issue.
The report indicates that while the brakes in these vehicles still function, the enhancing power from the booster may fail due to a possible leaky membrane.
All of the affected vehicles are powered by the 3.0-liter TDI turbodiesel V6, and were built between March and December of 2012. It is unclear as of this writing how many of these vehicles are in the States, though remember, US customers are not privy to 3.0 TDI examples of the A4 or A5. Autoblog has reached out to Audi for specific numbers, and we'll update this space when we hear more.

2018 Audi A8 spied with light camo, lots of Prologue touches

It's been a big week for Audi A8 news. First tech boss Dr. Stefan Knirsch hinted at a range-topping rival to the Mercedes-Maybach S600, and just yesterday CEO Rupert Stadler confirmed that the next-gen car would be the first Audi with autonomous driving systems. Now we have our first pictures of the new large sedan, which will be based on the VW Group's MSB platform. As expected, the 2018 A8 will take cues directly from the Audi Prologue concept, a large coupe that was first shown at the 2015 LA Auto Show. This new A8 is completely devoid of cladding, giving us a great look at its production-ready shape. We can see the Q7's strong influence on the design, especially in front. The fascia is home to a wide hexagonal grille and aggressively canted headlights. The taillights will likely be a similar shape to the Q7's, but the LED pattern is dramatically different – we can almost see individual elements on this A8, whereas the Q7 is more of a light-ribbon design. Overall, this is an attractive if somewhat anonymous look. Our spies couldn't capture any shots of the cabin, but we do expect it to resemble the concept interior Audi showed earlier this year at CES, which featured an evolved version of the Virtual Cockpit system called Virtual Dashboard. Not surprisingly, it looks like there's going to be a lot of room in the back seats. While Rupert Stadler confirmed the next A8 will debut in 2017, he didn't go as far as saying which auto show to expect it at. At this point, Geneva seems like a prime candidate. Related Video: