2010 Audi A4 Quattro 2.0l Turbo No Reserve 6 Speed Premium Navigation Rebuilt on 2040-cars

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Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Head of dieselgate clean up set to leave Volkswagen after a year on the job

After just over a year on the job, Volkswagen's compliance chief Christine Hohmann-Dennhardt is set to leave the automaker by the end of the month. In an announcement, Volkswagen confirmed the departure, saying the separation was due to a difference of opinions regarding the role and duties of the compliance chief. Automotive News Europe reports that there were frequent clashes between Hohmann-Dennhardt and senior Volkswagen employees. Hohmann-Dennhardt was brought in on last year to help manage the cleanup in the wake of the diesel emissions scandal. She came over to Volkswagen from Daimler, parent company of Mercedes-Benz. Before that, she served as a judge in Germany's constitutional court. Volkswagen hasn't announced a replacement. Related Video: News Source: Automotive News EuropeImage Credit: Getty Green Hirings/Firings/Layoffs Audi Volkswagen Emissions Diesel Vehicles dieselgate diesel emissions volkswagen diesel

Next Audi R8 to share hybrid tech with Lamborghini Asterion

The second-generation Audi R8 isn't far away, but when it arrives, it could serve to seriously shake up the supercar market according to Audi research and development boss Ulrich Hackenberg.
Speaking to Car in the UK, Hackenberg confirmed quite unequivocally that a plug-in-hybrid model and a pure electric were coming. And as with the current R8, the next-gen model will borrow from Audi's Italian cousins at Lamborghini.
"We are able to make the R8 a plug-in hybrid," Hackenberg told Car. "The Lamborghini Asterion shows this is possible - that car uses the platform of the R8. We will see an increase in the efficiency of high-performance cars - they have to meet CO2 regulations of the future in order to survive."