2010 Audi 2.0t Premium on 2040-cars

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Audi + Airbnb: What it's like to live in a car commercial

Miles from civilization, in a lonely stretch of Death Valley, lies an unlikely sight: a sleek contemporary home – all glass, concrete, and metal – and a pair of equally modern 2017 Audi R8 V10 Plus coupes. You might have seen the combo in a TV commercial that ran during the Emmys, a spot that had us asking an obvious question: What are these objects doing together, smack in the middle of nowhere? Audi partnered with Airbnb to offer the home and the cars to seven guests. Somehow, we became lucky number eight. The spot, entitled "Desolation," promotes the carmaker's flagship alongside what ended up being an extreme rental property. The idea to build the three-bedroom, 1,200-square-foot house came from Italian writer and author Fabrizio Rondolino, who was long smitten with American desert. The home was built in 2010 using prefabricated construction by San Francisco-based architecture firm nottoscale. It's a spare elevated structure, with floor-to-ceiling windows cinematically framing the sky. To set the four-wheeled mood, images of the R8 sit where family photos would go, and a laser-cut aluminum sign over the entrance announces it as the "Home of the R8." In acknowledgement of the remoteness, a satellite phone sits charged up with clearly printed dialing instructions. An Easter egg from the ad – two jars of Leadfoot Coffee – hides in plain sight on the kitchen counter. You can rent houses like this elsewhere on Airbnb, but here's where gearheads start paying attention: The two Audi supercars counter the architectural tranquility with a combined 1,220 horsepower and an opportunity to rip through the desert at obscene speeds (not to mention several other extras you don't get with a standard vacation rental; more on that later). Seven three-day/two-night stays were offered through an extremely limited Airbnb listing. The buzz surrounding the campaign was so strong that the place booked up in less than six seconds. For what you get, this was a steal. The per-night price of $610 – a reference to the V10's horsepower figure – wouldn't begin to cover the behind-the-scenes logistics needed to coordinate and execute this marketing exercise. I was the sole member of the media invited to experience the Audi Airbnb and got to spend a weekend in this desert playground to see what it was all about. My weekend began when an Audi rep met me and my family at Las Vegas International Airport following a quick flight from Burbank, California.

Audi teases Frankfurt reveal... is it the A8?

Audi has already rumored to have plans to reveal a 650-horsepower Sport Quattro Concept at the 2013 Frankfurt Motor Show in September, but it also seems that we'll be getting our first look at the 2015 Audi A8 as well. Based on a panned-out shot of a teaser video, we can clearly see that this is a new sedan model, so it makes sense that is the updated A8 since we've already seen recent spy shots of that car that seemed to be almost complete.
In the short video, all that we can definitely see is the Audi logo in the grille, a five-spoke wheel with cross-drilled, ceramic disc brakes and a small portion of the front fender that has an almost mirror-like shine. We'll find out for sure in September, but until then, check out the teaser video posted below.

Audi R8 V10 Plus takes on Ducati Diavel in straight line

The classic car-versus-motorcycle comparison is put to the test as Autocar pits a 2013 Audi R8 V10 against the Ducati Diavel in a run from 0-150-0 miles per hour. While you might expect the 162-horsepower Ducati weighing just 515 pounds to blow away the 542-horse, 3,500-pound Audi, this particular test measures the acceleration and braking of both high-performance machines.
Drag racing an Audi R8 against a Ducati on a long, flat stretch of concrete sounds fun to us, and Autocar documented the whole test for our viewing pleasure. We don't want to spoil the fun for you, so let's just say that a Volkswagen-owned brand wins. Scroll down to watch the video for yourself.