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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Watch this Audi RS6 go 208 mph... on ice

In and effort to promote the high-speed grip of its new Hakkapeliitta 8 winter tire, Nokian threw a set of its new rubber on a race-prepped Audi RS6 and got moving - very, very quickly. In fact, on March 9 on top of the very frozen Gulf of Bothinia near Oulu, Finland, Nokian's test driver Janne Laitinen set a new world record for the fastest speed recorded driving on ice. If you'll recall, this isn't the first time that Audi and Nokian have played this game, either.
Using the guidelines set forth by the Guinness Book of World Records for such things, Laitinen averaged 208.602 miles per hour (335.713 kilometers per hour) over the course of two runs on natural, untreated ice. Another constraint is that the ice speed record must be done using commercial available tires, which is obviously great PR for the new Hakkapeliitas. The press release doesn't make any mention of how the RS6 was prepared to reach such high velocities, but the images of the car make it clear that this is no stock machine. Scroll on below to see the impressive video evidence of the Audi's record run.

The Audi RS3 LMS looks hot and ready

Audi had several reveals this week at the Paris Motor Show, but nothing was more batty than the new RS3 LMS race car. Audi's latest hot homologation car starts with the all-new RS3 sedan, removes all of the unnecessary bits and adds all the racing-spec equipment you could want. The result is a full-prepped, relatively affordable factory race car. That relatively affordable part is very important. Audi Sport, the division behind the R8 LMS as well as the R and RS road cars, designed the RS3 LMS for the still-new TCR FIA-spec racing series. The cars will cost about $112,000 USD for the club sport version and $145,000 with the six-speed sequential transmission. Not bad for a fully FIA-friendly factory machine. The new TCR series races follow other FIA series like Formula 1 and WEC. <p>Your browser does not support iframes.</p> All that cash get's nets you a pretty badass looking car, especially in Audi's black and red paint scheme. As you can see in the photos, the RS3 LMS is far wider than the standard sedan, which is fairly compact by modern standards. The requisite giant rear wing is present, as is the big front splitter. The RS3 LMS ditches the new road car's dual exhaust for a cool looking single, center-exit pipe. Inside, it's all bare metal and plastic, ditching any semblance of road-going civility. Under the hood, the RS3 LMS loses the new 2.5-liter turbocharged inline-five and replaces it with Volkswagen's 2.0-liter turbocharged four. In this application, the engine pumps out a healthy 330 horsepower. Audi claims a 0 to 60 mph time of 4.5 seconds. Audi says customer deliveries will start in December, so look for the new car on track starting in 2017. Related Video: Featured Gallery 2017 Audi RS3 LMS: Paris 2016 View 10 Photos Related Gallery 2017 Audi RS 3 LMS View 11 Photos Image Credit: Drew Phillips Motorsports Paris Motor Show Audi Racing Vehicles 2016 paris motor show