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SNL player Vanessa Bayer goes 50 Shades of Audi

Fifty Shades of Grey, the most unlikely Valentine's Day film ever, is opening over Valentine's Day Weekend. Casting directors gave Audi a number of plum assignments, the German carmaker landing the roles of A3, S7, S8, R8 V10 Spyder, and Q7. That part is not surprising. What is surprising is this most unlikely spoof that Audi of America worked up with Saturday Night Live cast member Vanessa Bayer, playing off that elevator scene in the film. After watching it, we felt like Audi looked at us and said, "Oh yeah, we just did that." It's not NSFW, but - like the movie it parodies - this is all about the adult content. We liked it. But would it be too much to say we didn't see this one coming? News Source: Audi of America via YouTube Humor TV/Movies Audi Videos saturday night live

Audi teases E-Tron Sportback concept for Shanghai

Auto Shanghai is just around the corner, and Audi will be there with a new electrified vehicle concept. Audi isn't saying much about the car, called the E-Tron Sportback, but it has released a couple teaser shots as well as a handful of design sketches to give us a glimpse of what to expect later this week. In one image, Audi design boss Marc Lichte lifts up a corner of the sheet to show part of the E-Tron Sportback's front fascia. We see an illuminated Audi logo glowing through the fabric, and detail shots show that feature duplicated on the rear of the vehicle. The car's large wheels are pushed far to the corners, adding a squat, muscular look to its coupe-like silhouette. The slender side mirrors in the sketch mimic the slim look of the headlights. Rear lighting stretches across the back of the vehicle below the liftgate. While the "E-Tron" moniker clues us in to the car's green sensibilities, it doesn't necessarily mean that it will be purely powered by electricity – recall the A3 E-Tron PHEV. The lack of a visible tailpipe in photos or sketches, though, suggests that a proper battery electric vehicle is a likelihood for this concept. That would fit with Audi's plans to release more EVs in the future, following the launch of an E-Tron SUV. Hopefully we'll get more details about the luxury brand's electric future when the E-Tron Sportback concept gets its debut later this week. Related Video: Featured Gallery Audi E-Tron Sportback Concept Teaser News Source: Audi via Electrek Green Audi Green Automakers Concept Cars Electric e-tron

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.