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Audi calls R18 E-Tron Quattro its 'most complex race car'

Technically speaking, Audi's R18 E-Tron Quattro is quite technical. The German automaker says the diesel-hybrid is the "most complex race car" it's ever created. And we'll take their word for it. The Audi, which pairs a V6 turbodiesel powering the rear wheels with two electric motors, is all about connectivity, giving the car's crew the opportunity to constantly monitor the vehicle while it's racing. The car sends in a host of data each lap to the crew's computers, and the vehicle's telemetry system constantly keeps tabs on things like hybrid energy levels, cockpit temperature and boost-pressure levels. In all, the amount of data parameters is more than 100 times greater than in 1989, when Audi first tested a race car equipped with automatic data transmission capabilities. Audi first released specs on the updated version of the R18 E-Tron Quattro late last year, trumpeting the vehicle's advantages in competing in the LMP1 class of the 2014 World Endurance Championship (WEC). Audi made the car a little narrower and a little taller and it complies with a new WEC regulation requiring the front end set off by a new wing. Take a look at Audi's most recent press release below. AUDI R18 E-TRON QUATTRO WITH COMPLEX ELECTRONIC ARCHITECTURE • Telemetry connection between race car and pit lane • Permanent acquisition of far more than 1,000 parameters • Various electronic control units interlinked by a multitude of CAN Bus systems Ingolstadt, May 5, 2014 – The Audi R18 e-tron quattro is the most complex race car created in Ingolstadt and Neckarsulm to date. This not only applies to the mechanics. The electronics of the most recent LMP1 race car with the four rings is more sophisticated than ever before. The age of electronic data transmission from the race car on track began for Audi in 1989. At that time, an Audi 90 quattro in the IMSA GTO series radioed eight parameters to the garage where engine speeds and a few pressures and temperatures were plotted on printouts – a tiny step from today's perspective, but one that provided important insights at the time. Today, an Audi R18 e-tron quattro on more than a thousand channels, in cycles that in some cases only amount to milliseconds, generates data of crucial importance to a staff of engineers at Audi Sport. At Le Mans, the engineers constantly monitor their race cars for 24 hours.

Audi Q7 E-Tron Quattro TDI Quick Spin

The operating word is quiet. This refers both to the sound inside the cabin of the upcoming Audi Q7 E-Tron Quattro TDI – even with the diesel engine running – and the company's public statements about its plan for this powertrain in the United States. Basically, while Europe is getting the diesel plug-in sometime next spring (a bit of a delay), all we know for sure right now is that the US will be getting the Q7 E-Tron, probably in 2018, and it will have either a 3.0-liter turbodiesel or 2.0-liter turbocharged gas engine. You may now place your bets as to which one you think the public (or, more likely, CARB) will go for. We're guessing 2.0T. Despite not knowing if we'll ever see this E-Tron TDI on our side of the Atlantic, we recently spent an enjoyable morning tooling around the hills outside Madrid, Spain. As we said, this beast is seriously quiet, and impressively so. Driving Notes The Q7 is a big vehicle, but with powertrain that combines electric motors and diesel thrust, there's a ton of low-end torque. The official 0-62 time is 6.0 seconds, which is basically the same as the 6.1 seconds of the non-PHEV Q7. The Q7 E-Tron is about 500 pounds heavier than the already-4,700-pound Q7, but because of its trick powertrain, never felt sluggish in the hills of Spain. This Q7 E-Tron is a parallel hybrid, with the 3.0-liter TDI diesel engine and the 94-kW disc motor both able to drive the wheels. Overall, they provide 373 horsepower and 516 pound-feet of torque. Despite the parallel system, the not-quite-powerful-enough electric motor doesn't provide the complete electric drive experience that EV fans might be looking for. For example, the Q7 E-Tron has a top speed of 139.8 mph, but that's only in hybrid mode. In EV mode, its top speed is just 78 mph. Audi's Virtual Cockpit display, first seen in the TT, remains an ideal way to give you a wealth of information in an easy-to-see format. It's just as slick in the Q7, where you can toggle the size of the gauges and then pick what you want the screen to focus on, whether that's speed limits, infotainment information, powertrain usage, speed, or navigation.

Choose your own adventure in Audi's next Super Bowl commercial

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.