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Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.

2017 Audi Q7 Second Drive

One morning, I'm driving down the Malibu coast, top-down in a two-seat sports car. Twelve hours later, I'm on a straight road, in traffic, and piloting a seven-seat SUV. I think this is how new parents feel. There's no other word but "parental" to describe how three-row crossovers, like this 2017 Audi Q7, make me feel. Whether it was the Honda Pilot that was actually kind of tossable, or the plush Kia Sorento, one glance in the rear-view mirror at five headrests makes you wonder if someone isn't waiting for you outside an elementary school. The Q7, however, has always been a luxury car first. And this second-generation model is crammed with technology and convenience features to make life more effortless, as if it was designed for a person who lives in Bel Air but also must take the kids to horse-riding lessons on the one weekend it rains in Southern California. Autoblog already tested a European example, but I'm now getting the chance to finally drive it Stateside. When it comes to the Q7's appearance, I always seem to have a minority opinion. The old one looked like a bus when plenty of people said it looked beautiful. This new one has been widely criticized for looking like a wagon, but I don't see a lot wrong here. At some angles, it's reminiscent of the old 5000 Avants from the '80s – probably not a coincidence, since the Q7 is Audi's most prestigious wagon right now. Even Audi admits it pulled from the '80s with styling cues along the rear quarter panels and the ever-larger "Quattro" badges. While the shape grows on you, it isn't going to stop people seeing it and thinking it's a Q5. The new Audi Q7 has an incredible sense of elegance about it. The most ambitious design touches are the arrows in the LED lights, front and rear, but they're ultimately dwarfed by the size of the car. What's more, the string of white, silver, and gray cars on hand at our test aren't exactly striking, and the optional 20-inch wheels are boring in design. You could also call this "quiet luxury." Or perhaps stately. The new Audi Q7 has an incredible sense of elegance about it, never feeling ponderous like a truck and always feeling secure like a large luxury sedan. As the first application of the Volkswagen Group's MLB Evo platform, it really is a large luxury wagon. Which is the exact image the company seems to be running from.

Audi commits two R18 E-Tron Quattros to final Sebring race for LMP1 cars

We were baffled a few weeks back when the American Le Mans Series and Grand-Am Rolex Sports Car Series announced new classes that will make up their combined racing program in 2014. Gone from the list is the Le Mans Prototype class, otherwise known as LMP1. The LMP1 class has long been the top dog of endurance racing, both in Europe and the US, so we couldn't figure out why this newly minted racing series was jettisoning it like yesterday's donuts.
It appears as if Audi is confused by the move as well. The German brand has announced it will participate in this year's ALMS opening round, the famed 12 Hours of Sebring, as it does every year, and bringing two Audi R18 E-Tron Quattro hybrid race cars with which to compete. Unlike every other year, Audi is treating this year's race as its potential swan song in this famous Florida race.
There's a good reason that Audi is so fond of the 12 Hours of Sebring, as it debuted the gas-powered R8R there in 1999 that kicked off its participation in the upper echelon of endurance racing. The R8R preceded the R8, which debuted at Sebring in 2000 and won that race, starting an amazing career for that car that included five more wins at Sebring. The R8 was followed by the R10, then the R15 and R18, and finally we wind up at today's R18 E-Tron Quattro - all winners, all dominant, all exciting to watch.