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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

The Aston Martin DB11 leads this month's list of discounts

We've got something of a broken record to report this month. The 2020 Acura NSX and 2020 Aston Martin DB11 have swapped places atop the discounts leaderboard for a fourth month in a row. For the month of March 2011, it's the British entry again in the lead. The DB11 earns top billing with an average discount of $24,614 off its sticker price, meaning buyers are paying an average transaction price of $177,206. That still a large suitcase full of bills, but at least it means buyers get to stare at a drop-dead beautiful coupe in their driveways with as much as 630 horsepower underhood. And if you love Aston Martin's svelte sense of style but don't want to spend quite so much money, you could always choose the 2020 Vantage that's selling for around $143,000. That's nearly $13,600 off that car's sticker, which is enough to land in seventh spot overall. Up next, as we've come to expect, is the Acura NSX. The hybrid-powered supercar from Japan is selling for $137,663 on average this month, which represents a $22,340 discount and seems like an exceptional deal for a 573-horsepower technological marvel that can scoot from 0-60 in just 2.9 seconds. That also represents the largest percentage of savings off the sticker this month. In third place for the month is the Audi R8, making March the second straight month that this trio of supercars has led the list of discounts. Buyers are saving $18,331 off the R8's sticker, which equals an average transaction price of $175,508. That's awfully close to the selling price of the DB11, for those lucky enough to be deciding between the two. Related Video: Driving Iron Man's Favorite Supercar, The Acura NSX | Translogic 215

Recharge Wrap-up: Audi Q5 EV built in Mexico, Tesla's $1.26B expansion

Audi will build an electric version of its Q5 in Mexico, according to anonymous sources close to the matter. Audi plans to shift all Q5 manufacturing to its $1.3 billion factory in San Jose Chiapa, which is set to open this fall. Initially, the company will build internal-combustion Q5s at the plant, with an electric version to be introduced in the near future. One source tells Automotive News Europe that Audi is currently training personnel ahead of the facility's opening. The Q5 is currently built in Ingolstadt, Germany, with some being assembled in China and India for sale in those markets. Read more from Automotive News Europe. Tesla is applying for $106 million in tax breaks as it expands its Fremont factory to the tune of $1.26 billion. The expansion comes as the electric automaker looks to accelerate production in order to meet demand for the upcoming Model 3 sedan, and the buildout will include a new production line dedicated to the model. Tesla plans to ramp up production to 500,000 units a year in 2018, though Tesla CEO Elon Musk says the Fremont factory could potentially build a million cars annually. Read more at Electrek. Formula E is partnering with the sports charity StreetGames to help bring sports opportunities to disadvantaged communities. DS Virgin Racing driver Sam Bird, who is currently in third place in the 2015/2016 season's driver standings, will head to his hometown to join Roehampton FC for a soccer tournament on June 27. "If I hadn't been a racing driver, I'd like to think I could have had a career as a professional footballer," Bird says, "so I might be able to give them a few hints and tips on ball control as well as explaining car control!" StreetGames will also be represented at the London ePrix with sports activities for attendees. Read more from Formula E. Related Video: Featured Gallery Tesla Model 3 View 18 Photos Related Gallery 2014 Audi Q5 TDI View 28 Photos News Source: Automotive News Europe, Electrek, Formula E Government/Legal Green Motorsports Plants/Manufacturing Audi Tesla Green Automakers Electric recharge wrapup