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Audi's fastest cars won't catch your drift

"I don't like them. I do not see the reason for them. We do not see the sense in sitting there burning the back tires. It's not fast." – Stephan Reil Drift modes are popping up in sports cars all over the world, but Audi Sport development boss Stephan Reil refuses to have anything to do with them, insisting they're a waste of time and tires. So if you want to show off with a wild-looking, tire-smoking, perfectly controlled drift in an Audi Sport model, you will have to brush up on your car control, not your button pushing. "No drift mode. Not in the R8, not in the RS3, not in the RS6, not in the RS4," Reil said. "I don't like them. I do not see the reason for them. We do not see the sense in sitting there burning the back tires. It's not fast." That seems a bit like Reil and his team are missing a trick that is proving popular with enthusiast buyers and isn't technically difficult to do. It's also a whole lot safer than holding down the skid-control button for long enough to switch off all the electronic safety nets, which Audi Sport will actually let you do. "You can do it yourself [drifting] with the ESP off, if you hold it [the button] for three seconds," Reil challenged. "Then it will not intervene for you even when it [the car] is fully out of control, because that's what you asked it not to do. "You wanted the full control by pushing that button. You got it." Almost every fast car, from Ford to Ferrari, now comes with (or soon will) a drift mode so drivers can just stomp on the gas and turn the wheel to instantly look like rally stars. The dangers of do-it-yourself drift control (which our forefathers used to call "driving") make up most of the moral defense for the companies that use the computer-controlled versions. While critics have called drift modes irresponsible, proponents argue that it is far safer than switching off all the safety nets, because there is still a level of skid-control safety behind it. "Drift control is a lot safer than just turning everything off," BMW M chief Franciscus van Meel said during the launch of the M550i xDrive. "The drivers can enjoy the car on a track but it still has another level of safety to catch them if they make a mistake." View 23 Photos But is that extra level of safety actually for the common good? Critics note there is no way to restrict drivers using drift modes on suburban streets.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2016 Audi TT [w/video]

What came first, the metrosexual or the Audi TT? While it was close, the descriptor-turned-epithet preceded the 1995 concept car by one year. However, they were both notable cultural evolutions and they happened to work together perfectly. Hugh Grant, playing the cad Will Freeman in the 2002 film About a Boy, could not have chosen a better example of character than his silver TT.
A decade later, the original TT was still important enough that when rumors of the third-generation coupe began to surface in late 2012, the most exciting fantasy was that the 2014 coupe might "recapture some of the distinctiveness and impact" of a 16-year-old car (the TT came to market in 1998). Even speculation by dedicated Audi observers thought the brand would do something novel, even if not mimicry. The obvious takeaway: no one was going to be lighting any candles for the departed second generation. All of that is why when the first leaked image slipped onto the Internet, people began to get suspicious. When the third generation took the stage at the Geneva Motor Show, we could almost hear the digital deflation over the Ethernet, our poll results notwithstanding.
Yet it's still the TT, and in spite of having seen its interior and virtual cockpit and clocked its specs, we couldn't judge it before heading to Marbella, Spain to drive it. What we found out was while it's better than the second generation, it's still very much a TT.