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Refreshed 2015 Audi A8 starts at $77,400*

Audi definitely made the US wait for the refreshed 2015 A8 and S8. The updated models were first unveiled last summer, but it has taken until June for the revised flagship sedan to reach dealers here.
The refreshed A8 line doesn't come cheap, though. Prices are up $2,000 or more over the 2014 model year. The basic 3.0T model goes for $77,400 or $81,400 for the long wheelbase version. The long wheelbase TDI is $85,100. The standard 4.0T model asks $86,400 or $90,400 for the longer one. An S8 sets back buyers $114,900, and the full bore A8L W12 is $137,900. All of these prices exclude destination (which was $895 last year and now stands at $925, according to Audi representative Mark Dahncke).
To make the wait worth it, Audi is packing the sedan with new technology and given it the slightest restyle. All models of the luxurious vehicle now come standard with full LED headlights. The 2015 model also benefits from electromechanical steering, available variable ratio steering and active lane assist. The night vision system is also updated to detect animals and alert the driver. Mechanically, there are some tiny tweaks as well. The 4.0T V8 is boosted to 435 horsepower, compared to 420 hp previously, and the 6.3-liter W12 now has cylinder deactivation.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Audi introduces frugal, 43-mpg Q7 Ultra in Europe

As Audi's largest model, you wouldn't expect the Q7 (standard 2017 model pictured above) to get very good fuel economy. But the new flagship crossover is a lot lighter than its predecessor. And now the German automaker is rolling out an even more efficient version. In Europe, at any rate. Bearing the designation that distinguishes the most fuel-efficient models that Audi offers, the new Audi Q7 Ultra 3.0 TDI Quattro packs a more frugal version of the 3.0-liter V6 turbo diesel. In Ultra spec, it produces 218 horsepower instead of 272, and 369 pound-feet of torque instead of 443. In exchange, it returns better fuel economy – now quoted at the equivalent of 42.8 miles per gallon (compared to 41.3 for the more potent version). That's not half bad for a crossover this large, even if it is on the European efficiency test, which returns higher numbers than what we're used to in the US. Of course, burning less fuel comes at a bit of a performance penalty: instead of 6.3 seconds, it now takes 7.1 seconds to reach 62 miles per hour from a standstill. Top speed is quoted at just over 134 miles per hour, down from 145. Of course, the E-Tron hybrid will be the most efficient model in the Q7 range, returning the equivalent of over 117 miles per gallon while reaching 62 in six seconds flat. That is, when it starts reaching dealers next spring. The kicker here is that while the hybrid is likely to emerge as the most expensive model in the range, the Ultra is the least. Its base price in Germany comes in at 58,000 euros, compared to 61,890 for the more potent TDI. Combine that with the fuel savings, and the Q7 Ultra is looking like the frugal choice indeed. New Audi Q7 as a highly efficient diesel - The Audi Q7 ultra 3.0 TDI quattro now available for order - Combined fuel consumption is 5.5 liters of fuel per 100 km - Base price is 58,000 euros in Germany An exceptionally efficient diesel version of the new Audi Q7 is launching on the market, which customers can now order: the Audi Q7 ultra 3.0 TDI quattro*. This engine not only reduces fuel consumption to 5.5 liters diesel per 100 km (42.8 US mpg); it also reduces the entry-level price for the Q7 model series to 58,000 euros. Audi will be delivering cars to dealers in Europe starting in September. The efficiency is ground-breaking: The combined fuel consumption of the 3.0 TDI with 160 kW (218 hp) is just 5.5 liters of fuel per 100 km (42.8 US mpg).