2003 Audi A4 1.8t Cabriolet Fronttrak on 2040-cars

Auto blog

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Audi S8 Plus packs 605 horsepower

Audi doesn't offer an RS 8, and probably never will. But with the release of the new S8 Plus, we wonder if it will ever have to. Because Ingolstadt's new flagship performance sedan packs a mighty punch. "Plus" doesn't even begin to describe the enhancements Audi and Quattro GmbH have wrought on the ultimate new version of the A8 sedan. Power is increased from 520 horsepower to 605, besting anything else in its class. Only the Mercedes S65, which packs four more cylinders and two additional liters of displacement, offers more horsepower. Torque is quoted at 516 lb-ft – a gain of 35 – and can deliver up to as much as 553 lb-ft in overboost. That bests any eight-cylinder performance sedan save the S63. The force-fed V8s in the Jaguar XJR, Maserati Quattroporte, and outgoing Alpina B7 don't stand a chance. All that muscle translates to a 0-62 time quoted at 3.8 seconds. Top speed is governed as usual to 155 miles per hour, but can be derestricted to nearly 190 with the Dynamic package that comes standard in Germany – one of the few places where top speed actually matters. Carbon-ceramic brakes keep all that power and pace in check, nestled inside 21-inch wheels. Naturally, Audi gives the S8 Plus a wide array of visual upgrades inside and out to set it apart from "lesser" versions, and is offering it in an exclusive matte silver finish. Of course none of those enhancements come cheap. In its home market come the end of November, Audi will charge 145,200 euros for the S8 Plus, representing a 28k premium over the existing S8. That also places this as the new top of the line, commanding a higher price than even the long-wheelbase, dozen-cylinder A8 L W12. We're waiting on word as to whether Audi will bring the new S8 Plus to America, where it would likely similarly cost over $140k. The pinnacle of sportiness – the new Audi S8 plus - Highest powered sport sedan in the premium segment - 4.0 TFSI engine outputs 445 kW (605 hp) and up to 750 Nm (553.2 lb ft) - Zero to 100 km/h (62.1 mph) in 3.8 seconds; top speed of up to 305 km/h (189.5 mph). Audi is making a strong statement with the new S8 plus*. With a power output of 445 kW (605 hp) and a top speed of up to 305 km/h (189.5 mph), the new Audi S8 plus* delivers even more enhanced driving performance. The new top model is reinforcing the brand's position in the segment of premium class sedans. "We have further sharpened our large sport sedan," says Prof. Dr.

L.A. show, Chevy Colorado AEV Bison, Acura Integra, RDX | Autoblog Podcast #705

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. This week, they talk about driving the Chevy Colorado ZR2 AEV Bison, Audi A3 and S3, Toyota Corolla XSE hatchback and the new Acura RDX. As for news, they discuss the reveal of the new Acura Integra, and talk about what's new at the 2021 L.A. Auto Show. Finally, they help a listener pick a car from the list of their childhood favorites. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #705 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving 2022 Chevy Colorado ZR2 AEV Bison 2022 Audi A3 and S3 2022 Toyota Corolla XSE Hatchback 2022 Acura RDX News: 2023 Acura Integra revealed 2021 L.A. Auto Show Spend My Money: Nostalgia purchase Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: 2022 Porsche Taycan GTS Sport Turismo at the L.A. Auto Show