2003 Audi 1.8t on 2040-cars

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Audi R8: Commander

We're not sure that "Choosing the moon brings out the best in us" is an appropriate tag for an automaker, much less a German automaker. But hey, when it comes to commercials that air during the Super Bowl it's all about playing up greatness, America, and working in Rock and Roll anthems. Audi hits all three here. 205-horsepower supercar? Check. Great moment in our national history? Check. David Bowie's Starman? Check. Add in a dollop of the R8's wicked V10 engine noise and, well, we'll watch this one more than once. And in case you want more R8 and Bowie, click here for the extended version. Marketing/Advertising Audi Super Bowl Commercials 2016 super bowl ad

2016 Audi R8 E-Tron packs 456 hp and goes on sale this year

For the longest time, the Audi R8 E-Tron seemed like such a fantasy, we never really though it'd come to fruition. But it's here, in second-generation R8 form. It's really, actually, finally here. It looks like a electrified R8, too, with oversized, EV-spec wheels, and a revised front fascia that lends itself well to the more chiseled design of Audi's mid-engine coupe. Thanks to that nice shape and those air-slicing wheels, Audi has achieved a drag coefficient of 0.28 for the R8 E-Tron. The 92-kWh, T-shaped battery is actually integrated into the center tunnel behind the passenger compartment, so it helps with the car's weight distribution and center of gravity. The two electric motors are mounted at the rear. As for the specs, things look awesome: 456 horsepower, 679 pound-feet of torque, 0-62 in 3.9 seconds, top speed of either 130 or 155 miles per hour, a range of 280 miles and a charging time of less than two hours. And it's going on sale. Like, for real. Audi's press blast clearly states, "Upon customer request, the R8 E-Tron will be available for order in 2015 as an electrically powered sports car in supreme hand-built quality." Consider us stoked. Electrified: Audi R8 e-tron The second generation of the Audi R8 forms the basis for two more models. Audi has made major engineering developments in its high-performance electric sports car, the R8 e-tron. The latest evolution of the vehicle takes up the multimaterial Audi Space Frame from the new series-production model. The supporting structure was enhanced by a CFRP rear-section module comprising the luggage compartment. The walls of the CFRP luggage compartment well are corrugated. This way, in the event of a rear-end collision, more energy can be absorbed despite the reduced material weight. Thanks to targeted modifications to the outer shell and on the wheels, the Audi R8 e-tron achieves an aerodynamic drag coefficient (cd) value of 0.28. In terms of performance and range, the car enters entirely new dimensions. The large T-shaped battery is structurally integrated into the center tunnel and behind the occupant cell – optimally positioned in the car. It supports the dynamics of the R8 e-tron with its low center of gravity. Audi produces the high-voltage battery itself, for the first time based on a newly developed lithium-ion technology which was specially conceived for a purely electric vehicle drive.

Upcoming Audi Q8 coupe-like crossover spied in the snow

At the 2017 Detroit Auto Show, Audi debuted the Q8 concept, a thinly veiled version of its upcoming coupe-like crossover that's set to compete with the BMW X6 and Mercedes-Benz GLE-Class Coupe. We now have spy photos that give us our first look at the Q7-based production version, and through the camouflage we can see how telling Audi's Q8 concept really is. All of the major traits from the concept are present on the production model, including that massive, oversized grille and aggressive roofline. In fact, the entire front end appears to carry over from the Q8 concept, just toned down a few notches. The stainless steel accents on the air intakes are gone, and the headlights, though similar in shape, look more traditional than those on the concept. The small cutouts between the grille and the hood look to be gone as well. Around the side, we can see that the concept's sharply angled rear window and sloping roof have are present, mostly unmodified. The Q8's beltline doesn't appear quite as high as the concept's, but the windows look to be the same relative shape. The big creases above the wheel arches have been reduced slightly. Also, although the Q7 and Q8 will share a platform and therefore a wheelbase, the Q8 is slightly shorter overall. The smaller front and rear overhangs, combined with the tight roofline, give it a high-riding hatchback profile, similar to the Porsche Macan. The changes between the concept and production model are most evident around back. The bumper mounted exhaust pipes have been dropped, at least on this version. The upright vents on the outside of the tail lights have also been dropped. The camouflage around the rear is heavy, so it's difficult to to say how much of the body-width tail light carries over, though the light itself seems to shine through in the same shape. No word on when we'll see a production version, but expect to see the Q8 concept around for a few more shows. Look for more details on the engine, including whether or not the plug-in hybrid powertrain carries over from the concept, closer to the full reveal. Related Video: