2002 Audi A4 Base Sedan 4-door 1.8l on 2040-cars

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Audi boss: no to minivan

Well done to you, Rupert Stadler. We salute you. The Audi exec went on record during an interview with Automotive News and basically shut the door on the idea of a Audi-badged minivan. When asked by AN, Stadler pointed to the high conquest rate enjoyed by crossovers and SUVs compared to minivans. On top of that, Stadler argued against vehicles like the BMW 2 Series Active Tourer by pointing out that customers tend to shy away from minivans because of the image they put forth. "Consumers are more likely to switch to an SUV and are more likely to pay a premium price because SUVs are considered more emotional," Stadler told AN. "We would rather be the emotional choice than the rational choice." It's not all good news, though. Stadler gave a resounding "no" to an A8 wagon, based on the Prologue Avant Concept, as well as a BMW 6 Series rival. Instead, Audi will focus on the upcoming Q8 SUV, which the exec said was "more likely to be a winner than a large coupe." The company is also hard at work on additional Sportback models, although Stadler didn't elaborate on which models could get the five-door treatment. Related Video:

Recharge Wrap-up: Tesla seeks Gigafactory architect, Uber hails carpools

Tesla is looking for an architect to help design its proposed Gigafactory battery manufacturing facility. According to the Palo Alto-based job listing, which is titled "Architect - Gigafactory," the applicant must have, among other qualifications, over five years of experience with "high-tech infrastructure and operational facilities (semiconductor, solar, battery, waste water treatment plants, etc.)." The job also includes being away from home quite a bit, as it the listing states, "This full time role requires the flexibility of traveling when needed (up to 70 percent) and doing whatever it takes to achieve project objectives." Think you've got what it takes? See the listing for yourself, here, or read more at Silicon Valley Business Journal. Tesla has appointed Robyn Denholm of Juniper Networks to its board of directors. Denholm is Executive Vice President, Chief Financial and Operations Officer at Juniper Networks. Denholm replaces Brad Buss as chair of Tesla's Audit Committee and a member of the company's Compensation and Nominating and Corporate Governance committees. Buss will remain a member of Tesla's board as he joins SolarCity as CFO. Denholm is Tesla's first female director. Read more at Bloomberg, or in the press release below. Uber, the company behind the now famous ride-hailing app, is introducing its carpooling service, UberPool. The service matches drivers with (hopefully multiple) passengers going to similar destinations, with users paying just a fraction of the cost of a normal taxi, or even an Uber ride. If a rider can't get matched with a driver, they can enjoy a discounted Uber ride. As the company points out in its blog, "At these price points, Uber really is cost-competitive with owning a car, which is a game-changer for consumers." UberPool is currently running a private beta program, which it plans to expand on August 15. Read more in-depth about the UberPool at Forbes, or learn more at Uber's blog. For a few reasons why this new expansion might run afoul of archaic laws (put there to keep entrenched interests in play), check out Engadget. Plug-in hybrids are encouraging an evolution of transmission technology. Companies like Schaeffler and ZF Friedrichshafen are adapting their transmissions to include electric motors within them for use in plug-in hybrids. For example, the electric motor in ZF's eight-speed powers the transmission when the internal combustion engine is shut off.

Watch Audi R8 give Birth to RS3

In the cold light of reality, it's a fairly dubious proposition to suggest that the Audi RS3 Sportback shares much of a mechanical relationship with an R8. One of them is supercar with a snorting V10 and lithe body, while the other is a still-capable hot hatch with roots lower in the brand's range. However, marketing doesn't necessarily have to sell real life, and Audi's advertisers are nailing the emotional pull of these two models in a spot called Birth. With dramatic music and a sci-fi aesthetic, the R8's V10 roars as the supercar stretches and deforms, and eventually the hot hatch gets plucked from its metallic loins. Regardless of how closely these two models are related, this commercial looks and sounds fantastic. With the US rumored to get the RS3 in sedan form at some point, hopefully we get a tweaked version of this ad.