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2015 Audi A3 TDI Challenge

I officially gave up after 758 miles. The 15 or so miles leading up to this decision were spent in the right lane of Southern California's I-8 freeway, hazard lights blinking, climbing uphill at just over 40 miles per hour. After two days of sweating to the oldies (okay, a mix of SiriusXM Classic Rewind and First Wave), I had covered those 758 miles in a 2015 Audi A3 TDI on one tank of diesel fuel. And when I say sweating, I mean it quite literally. In order to maximize fuel efficiency, my co-driver and I kept the air conditioning off, even when the direct sunlight in the California desert had outside temperatures hovering around 90 degrees. I had been doing this hypermiling exercise for two days, the car was getting stinky, and I was ready to hear the sweet "thhhhhhhwack" of satisfaction that would finally come from peeling my sweat-soaked self off the A3's leather seat. Sexy, I know.
Audi had challenged me to drive 834 miles from Albuquerque, NM to San Diego, CA, on just one 13.2-gallon tank of diesel fuel. If you believe the EPA's highway fuel economy rating of 43 miles per gallon, this means I should have sputtered to a stop after 568 miles. But I went a grand total of 758 - that's 59.4 mpg - and I could have kept going. In fact, two teams made it the full 834 miles on their one allotted tank of fuel. That's over 63 mpg. That's twenty miles per gallon better than EPA estimates.
The TDI Challenge took me through three states over the course of two days, and the 834-mile journey wasn't just a simple highway cruise. I negotiated uphill climbs, long series of involving switchbacks through the mountains and elevations that ranged from 220 feet below sea level to nearly 8,000 feet above. I learned that super-crazy-efficient driving like this an incredibly challenging game that takes serious skill. But I also learned that if you're going to attempt to stomp all over the EPA's numbers, the Audi A3 TDI is one heck of a car for the journey.

Audi SQ7 TDI would make a compelling option in the US

Intrigued by the prospect of the new Audi SQ7 TDI? We are. And promising though the signs may look, we'll likely still have to wait a while before Audi confirms whether it will bring the new performance diesel crossover to North America, much less announce pricing. But based on the sticker just attached in Europe, the SQ7 looks like a compelling choice – if a difficult one to compartmentalize. Audi has priced its new top-of-the-line crossover at 89,000 euros. Adjust for taxes and exchange rates, we'd likely be looking at an MSRP of roughly $86,000 in US showrooms, if and when it gets the green light from Ingolstadt to embark on the the transatlantic voyage. That places the SQ7 above any diesel crossovers we get in the US, but significantly undercuts the large, gasoline-powered performance SUVs we do get – like the BMW X5 M ($99k), the Mercedes-AMG GLS63 ($124k), and the Porsche Cayenne GTS ($95k) or Cayenne Turbo ($115k). The diesel performance version of the Q7 has more direct competition overseas in the forms of the Porsche Cayenne S Diesel and BMW X5 M50d – but the Audi offers a bigger bang for only a little more buck (or euro) than either. Where Porsche offers 385 horsepower and 627 pound-feet of torque for ˆ87.4k, and the BMW boasts 381 hp and 545 lb-ft for ˆ85.7k, the Audi trumps both with a prodigious 435 hp and a massive 664 lb-ft for only a little more cash. The SQ7 also outperforms both by a significant margin, reaching 62 miles per hour from a standstill in a scant 4.8 seconds, versus the 5.3 achieved by both the Cayenne S Diesel and X5 M50d. That places Audi's latest in something of a category of its own, leaving its similarly priced but less potent diesel competition in its wake. And with more torque but less power, it rapidly encroaches on the levels of performance offered by the top gasoline-powered performance crossovers – whose 0-62 sprints range from 4.2 seconds (in the X5 M) to 4.6 (in the GLS 63). The question on our minds is whether Audi will bring the new SQ7 TDI to these United States. Our sources tell us the chances are good, but far from confirmed. Our hopes were further raised by its appearance in the latest Captain America movie. But it's the SQ7's performance vis-a-vis the competition – difficult as it may be to categorize – that has whetted our appetites the most.

Audi reveals next-gen TT interior at CES

Audi has taken the somewhat unusual step of unveiling much of the interior of its upcoming TT Coupe at the 2014 Consumer Electronics Show in Las Vegas. That's unusual, because they haven't shown us the car yet. Perhaps we shouldn't be surprised - with the proliferation of technology in automobiles these days, it's probably time we start considering them as much electronic devices as transportation devices.
While Audi has long been recognized as a leader in interior design, this new TT features an instrument cluster that is wildly different from what we've become accustomed to from the Four-Ring brand. Audi is calling its fully digital system a "virtual cockpit," and with its 12.3-inch LCD screen situated directly in front of the driver, it does away with the company's traditional Multi-Media Interface (MMI) display in the center stack. Two modes are offered, one classic option with large gauges and another more oriented to infotainment.
Besides electronics, the actual hard parts of the interior also show plenty of new thinking. With the removal of the central screen, Audi has been able to streamline its instrument panel to resemble a wing of sorts, with jet-like HVAC vents that house their own controls. Two more points for controls are presented to the driver, with buttons on the flat-bottom steering wheel and another set on the center tunnel.