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The real reason Audi races

The world has watched Audi have its way with endurance racing since 1998. What started as an intriguing race winner in 2000 that could be rebuilt so quickly that the ACO oversight organization changed the rules to slow Audi mechanics down, slowly morphed into a unique assassin, employing novel engineering methods to achieve series domination with its R18 E-Tron Quattro. Until recently. It's strange, then, that for all these years we didn't fully comprehend Audi's stated approach to motorsport. And so we sat down with Dr. Wolfgang Ulrich, head of Audi Motorsport, and Chris Reinke, head of Le Mans Prototype development while in Austin, TX, for the Lone Star Le Mans and World Endurance Championship race for answers. BMW, Corvette, Porsche, and Ferrari have healthy reputations, lucrative option sheets, and supported a robust trade in special editions by winning races. They have standalone racing divisions and they transfer the entire sheen of their racing endeavors to their road cars, a healthy part of what their customers buy into. Even though we know they improve their road cars with lessons learned racing, the belief is that they race because that's just what they do; those brand names mean racing. "Not one single euro is spent on a separate motorsports program." Yet Reinke said that for Audi, "Not one single euro is spent on a separate motorsports program. We [Audi Motorsport] are part of the Technical Department [of the road car company]. We are a pre-development lab for road-relevant technology." As in, Audi isn't racing out of core philosophy, it's racing only to improve its road cars. That helps explain why Audi's entire road car lineup doesn't bask in the same racing aura as those other brands even though Audi has been racing since it was called Horch. It's not a racing brand, it's a technology brand. Said Ulrich, "Instead of components, look at technologies – not lights, but lighting technologies, not engines, but engine technologies, like injection pressure technology is the same from the race car to the road car." That's nowhere near as exciting as, "Win on Sunday, sell on Monday," but it is arguably much more practical. Quattro is the most obvious example of racing tech for the street. For a less obvious one, Reinke said, "Audi Motorsport developed codes for computational fluid dynamics, and then we'd run the calculations on the Technical Department computers at night.

Audi put an electric longboard in the bumper of a Q3 | Autoblog Minute

Audi's connected mobility concept links a compact SUV, based on the Q3, with a driver's smart devices and an electric longboard that is stowed in the car's rear bumper. Eddie Sabatini reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Audi debuted its Connected Mobility Concept at the 2016 Beijing Motor show this week. The concept is based on the Audi Q3 production model but perhaps what's most interesting about this concept is not the compact SUV but the electric longboard that's stowed in the vehicle's rear bumper. Audi says that the carbon fiber and aluminum board has a battery range just over 7 miles, can reach speeds of up to 18 miles per hour, and when housed in the car, is automatically charged. [00:00:30] Clearly aimed at younger drivers, Audi's concept is a unique take on connected mobility. For Autoblog I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

Audi's new driving school: Drive an R8 at Circuit of the Americas

Every car enthusiast's dream is to be able to drive fast, exotic cars on a famous racetrack, and Audi's new driving school offers exactly that. The Audi Driving Experience has set up shop at the Circuit of the Americas near Austin, Texas, which you may know as the home of the United States Grand Prix F1 race. The company offers four different programs of varying length, intensity, and cost, but they all feature some Audi's best vehicles including the RS3, TT RS, and the R8 V10 Plus. Two of the programs are half-day, and they teach some of the basics of high-performance driving. The first is called the "Dynamic Experience." It covers things like emergency handling and braking, and it takes place in the exercise paddocks rather than on the actual track. It also only features the RS3 and TT RS. But it's also the most affordable at $595. The other half-day program is the "Track Initiation," and it takes place both in the aforementioned paddocks and on the full Circuit of the Americas course. It adds the R8 to the car roster. It also costs $400 more at $995. The other two programs are longer. The "R8 Track Initiation" program is a full day of driving instruction and practice. It focuses on learning the course by taking it one section at a time, followed by driving the full course toward the end of the day. It features all three cars, and it costs a not-insignificant $2,195. The "R8 Pro Track Initiation" builds on the one-day program with a two-day course. In addition to more track time and more advanced instruction, the course will teach driving techniques such as the famous Scandinavian Flick for inducing oversteer. This program costs a pricey $4,995, and you have to have completed the regular R8 Track Initiation course. Related Video: Image Credit: Audi Auto News Audi Driving Coupe Performance Sedan circuit of the americas