2017 Audi A3 E-tron Premium Plus on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

2017 Audi A4 Prestige is round 2 of our long-term test

The first of our long-term Audi sampler platter, a Glacier White metallic 2017 A4 Premium Plus, has already departed from the fleet. Replacing that mid-grade model is a range-topping 2017 Audi A4 Prestige wrapped in a beautiful shade of Moonlight Blue metallic paint. At first glance, aside from the color, not much appears to be different between the two models. Here's what's changed. What we got The Prestige trim starts at $46,850 and sits atop the A4 range. The only way to go up is to step into the new S4, but that dish comes later. The A4 Prestige comes with all of the expected trimmings - a 2.0-liter turbocharged inline four making 252 horsepower and 273 lb-ft of torque, a seven-speed dual-clutch transmission, and Quattro all-wheel drive - along with most of the features from the Premium Plus package such as LED headlights and a 3D Bang & Olufsen sound system. Prestige extras include parking sensors with a surround view camera, a full-color heads-up display, LED interior lighting, and bits from the technology package such as Audi virtual cockpit, MMI navigation, and extra parking sensors. The technology package was a $3,250 option on our first A4. The biggest difference between the two models is the availability of certain options. Only the Prestige can be equipped with the warm weather package, the adaptive dampening suspension, and the driver assistance package with adaptive cruise control and active lane assist. We passed on these in order to keep things similar to our long-term Jaguar XE. We added 19-inch wheels with 245/35ZR19 Hankook Ventus S1 evo2 summer tires because Michigan isn't cold and desolate all year round. That said, we did check the box for the cold weather package with heated seats at all four corners and a heated steering wheel. The final option was the sport package that adds a black headliner, sharper suspension, and four-way power lumbar support. All in, the new A4 rings up at $51,575, just less than $2,000 more than the $49,825 Premium Plus, as the latter was equipped with the now-unavailable $1,100 First Edition package. What we skipped We decided once again to skip the manual transmission. While it may inject a little more fun into an already enthusiastic car, few shoppers actually opt for a three-pedal setup. With that in mind, we chose the excellent seven-speed dual-clutch transmission, a no-cost option. We also decided to keep things simple and passed on the driver's assistance package.

Audi A3 E-Tron could launch in October in US

When we test drove the Audi A3 E-Tron plug-in hybrid in Europe last summer, Audi was talking about the vehicle's introduction in the US, but left the exact date up in the air. Summer or Fall 2015 was as specific as anyone was willing to get. Now it looks like the plug-in will arrive in October. One of the rumors we heard over the last few months was that the A3 E-Tron was not ready for the US because of poor cold-weather performance. From what we've heard, under a certain temperature limit, the engine needs to kick in at all times, no matter what the battery state of charge is, and some European A3 E-Tron owners are disappointed that their EV sometimes isn't all that electric. Audi's solution needs to take into consideration how to balance utilization of battery power in less-than-optimal temperature ranges with passenger comfort and how any excess battery use impacts longevity. Audi's "fairly conservative" position will "ensure the long-term credibility of the E-Tron platform and plug-in technology." - Brad Stertz Brad Stertz, the corporate communications manager for Audi of America, told AutoblogGreen that, "Audi is taking a fairly conservative position to ensure the long-term credibility of the E-Tron platform and plug-in technology, while still creating the best experience for our drivers in each region. Overall, I think it is safe to say low temps affect performance in all vehicles to some degree, but that plug-ins face unique challenges that we will continue to work through with the A3 e-tron and other plug-in models to follow." Stertz also said in April that the US configuration for the A3 E-Tron was still being fine-tuned. For example, there were some software differences under consideration to meet US driving preferences. Looks like we only have four more months to wait and see. Related Video: