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Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

Refreshed 2016 Audi Q3 starts at $34,625

The Audi Q3 only arrived in the US for the 2015 model year, and for 2016 the compact luxury crossover is already getting a new front end, plus a bump in price to go with the facelift. The cost for the base Premium Plus trim with front-wheel drive is now $34,625, which includes the $925-destination charge on all models. That's $1,200 more than last year. For the extra money, customers get a resculpted front end that features harder angles in the chrome shield that outlines the grille. The piece now extends to connect to the reshaped headlights, and the air intakes in the bumper get a larger, more aggressive look. At the rear, the taillights also have a tweaked design. Buyers get to choose from new exterior colors, as well, including Hainan Blue, Utopia Blue, Misano Red, and Cuvee Silver. In addition to the revised styling, fore and aft parking sensors and a rearview camera are now among the standard features. The higher-spec Prestige trim now rings up for $39,525 in front-wheel drive form. It adds features like a standard 7-inch MMI navigation system, power tailgate, blind-spot monitoring, a 14-speaker Bose stereo, and full LED headlights. New powertrains are not among the list of changes for the Q3. All models still come with a 200-horsepower, 2.0-liter turbocharged four-cylinder that's hooked up to a six-speed automatic. Front- wheel drive is standard, but Quattro all-wheel drive is a $2,100-option on both trims. Audi announces pricing for the updated 2016 Q3 crossover June 03, 2015 | HERNDON, Virginia Compact crossover receives redesign of front lights, grille, and exterior fascia along with Alu-optic interior MMI controls and interior upgrades Front and rear parking sensors with rearview camera join wide array of standard equipment Full LED headlights and dynamic rear turn signals on Prestige trim Audi today announced pricing for the 2016 Q3. The redesigned compact crossover now boasts a wider array of standard features, including front and rear parking sensors with a rearview camera, as well as an updated dynamic exterior styling for a balance of luxury and functionality. 2016 Audi Q3 The 2016 Q3 boasts a refreshed exterior aesthetic, with redesigned front lights, grille, bumper, side sills and rear lights. The crossover is now offered with standard 18'' 5-arm turbine design wheels. Also available are 19" 5-double-spoke Offroad design wheels.

Audi boosts A3 Sportback e-tron plug-in hybrid production to 50 a day

Should we try to translate "Damn the torpedoes, full speed ahead" into German? Audi might force us to do that. That's because the German automaker has stepped up production of its new plug-in vehicle – the A3 Sportback e-tron plug-in hybrid – which is never a bad thing. Audi was circulating prototypes of the PHEV as early as 2012 and launched production this summer at a clip of 30 vehicles a day. Now, the company is saying that it's upped that daily production rate to 50. That's not exactly Ford F-150 manufacturing territory, but it's a pretty good sign that more Europeans are clamoring for the plug-in than Audi expected. The A3 E-Tron is priced at about $51,000 in Germany and pairs a 1.4-liter gas-powered engine with an electric motor to produce 204 horsepower and get the car from 0 to 60 miles per hour in less than seven and a half seconds. More impressively, the A3 Sportback e-tron plug-in hybrid can go 30 miles on electricity alone plus another 550 miles on gas power, and gets a Euro-based fuel-economy rating of a monstrous 156 miles per gallon. Check out Audi's press release below and take a look at our drive impressions here. On the line and on time: Production of the Audi A3 Sportback e-tron • First plug-in hybrid model drives off the assembly line in Ingolstadt • Assembly processes integrated into the A3 line • Maximum safety for employees, top quality for customers Production of the Audi A3 Sportback e-tron: Assembly – On the engine and component assembly line, the electric motor and transmission are fitted to the engine. Approximately 50 cars every day, with the same timing and on the same assembly line as the other models: Audi is now ramping up production of the Audi A3 Sportback e-tron*. The premium manufacturer is producing its first plug-in hybrid model at the brand's main plant in Ingolstadt. "We started series production of the Audi A3 Sportback e-tron in the summer," said Dr. Hubert Waltl, Board of Management Member for Production at AUDI AG. "Most of the assembly work is integrated into the A3 line; no separate manufacturing is necessary. That demonstrates the flexibility and efficiency of our production planners and employees." With the Audi A3 Sportback e-tron, Audi is launching the mobility of the future. The compact five-door combines a 1.4 TFSI combustion engine with a 75 kW electric motor, resulting in a total system output of 150 kW (204 horsepower).