2006 Audi A3 S-line Quattro 3.2 Liter Dsg on 2040-cars

Auto blog

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

2013 Audi Allroad

Reincarnated With A Smaller And Less Passionate Soul
Mention the name "Allroad" to most automotive enthusiasts, and it's likely to conjure up images of the Audi A6 Allroad Quattro, first introduced in 1999. That car-like alternative to a sport utility vehicle was based on the German automaker's A6 Avant wagon. But unlike its luxurious road-going sibling, the Allroad was an on- and off-road variant fitted with an advanced height-adjustable air suspension for additional ground clearance, rugged tires on oversized wheels to improve off-pavement grip and unpainted flared fenders and bumpers to protect it from rugged use. That original A6 Allroad arrived with Audi's powerful twin-turbo 2.7-liter V6, more to offset its increased weight than to boost performance, and was eventually offered with a 4.2-liter V8 before it was discontinued in 2005.
Fast forward eight years, and Audi has introduced its replacement - now based on the smaller A4 Avant wagon.

Audi Adaptive Cruise Control | 2017 Autoblog Technology of the Year Finalist

Not your father's cruise control, Audi's adaptive system is another step on the road to autonomous driving. That earns it a spot as one of our Technology of the Year finalists. Audi Adaptive Cruise Control can slow down or speed up your vehicle depending on the conditions. It's also capable of coming to a full stop and then resuming speed. This allows the vehicle to move with traffic without engagement from the driver using Traffic Jam Assist at speeds up to 40 miles per hour. It's not being marketed as an auto-pilot setup. Rather, this system can increase driver safety by automatically braking as the vehicle in front slows and then accelerating once the path becomes clear. The cruise control has five programmable settings to regulate distance between vehicles. Linked with the navigation system, Audi's ACC suite uses a camera and radar to respond to its environment, a key development for future systems that will need to communicate with the grid. The system can read street signs, allowing it to slow down or speed up. Additionally, when a destination is set, the vehicle will automatically brake when a turn is looming to alert the driver he or she needs to take action. It will brake through the turn and then speed up upon completing the maneuver. We especially liked this, as many navigation systems don't inform the driver when to turn or take an exit until the last possible moment. Further, when navigating curves, the Audi system will brake the vehicle and resume speed as conditions require. This Adaptive Cruise Control is a layer of artificial intelligence we can get on board with. It's like having a co-pilot to assist the driver when the inevitable fatigue or distractions appear. It engages like a normal cruise control system. Simply pull the stalk in the steering wheel mount, and there's a button to modulate the distance. We tested Audi's Adaptive Cruise Control on an A4, where it is an $1,800-option as part of the Driver Assistance Package. Working in combination with Audi's Virtual Cockpit and head-up display, ACC provides the driver a sense of awareness and greater level of information than other systems on the road. Companies like Volvo and Porsche offer similar setups, but we like the intuitiveness of the Audi program. Automakers have been saying for years that the autonomous technology is essentially here, they just need the infrastructure and regulations to catch up.