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Audi goes out of this world to sell R8 at the Super Bowl

Audi lets the new R8 V10 Plus blast off in the German brand's space-themed Super Bowl ad titled The Commander. The touching commercial puts a forlorn, retired astronaut behind the supercar's wheel, and he gets to relive the experience of leaving the bonds of Earth. Plus, David Bowie's Starman is the perfect choice for the score. Audi's ad makes the clever decision to link the supercar's rapid acceleration to a rocket launch in in viewers' minds. The spot also resonates emotionally because the retired astronaut only experiences the R8's performance because his son is worried about him. While not as humorous, we think the new spot does a better job of selling the R8's capabilities than the company's famous The Godfather Super Bowl commercial. The 60-second version of The Commander (above) will air during the game's first quarter. You can watch a 90-second cut below to enjoy a little more of the R8 and Bowie. SHOOTING FOR THE MOON, AUDI DEBUTS BIG GAME SPOT CALLED THE COMMANDER 60-second spot to air in first quarter of the big game Feb. 7 "The Commander" to feature the next-generation Audi R8, arriving in U.S. showrooms in Spring 2016 2016 marks return and eighth year for the brand as a big-game advertiser February 03, 2016 - HERNDON, Virginia -- Audi of America returns to the biggest night in football with a 60-second commercial titled "The Commander." A 90-second extended version of the spot is now live on the Audi YouTube channel. Featuring the all-new Audi R8 V10 plus, "The Commander" will air on Sunday, Feb. 7 during the first quarter of the Big Game. San Francisco-based Venables Bell & Partners created the commercial. "The Commander" tells the story of a retired astronaut who rediscovers his lust for life. Viewers watch as the man, surrounded by memories of the golden age of space exploration, sits solemnly, deep in reflection. When his son hands over the keys to a new Audi R8 V10 plus, he gets behind the wheel and relives the thrill of a rocket-like ride under the stars. Viewers watch as newfound life stirs within the Commander. Audi reminds us that amazing things happen when we shoot for the moon. The 2017 R8 is the fastest and most powerful Audi of all time. In its second generation, the all-new Audi R8 V10 plus has a top speed of 205 mph with a 3.2-second 0-60 mph time for "rocket-like" performance.

Recharge Wrap-up: Audi A4 TDI in US, Local Motors' 3D EV sales

Local Motors plans to begin selling its 3D-printed electric cars in 2016. The Arizona-based startup will begin by selling a neighborhood electric vehicle, called the Reload Redacted, in the first quarter of 2016, with a full-speed version to follow. The design for the car, submitted by Kevin Lo, was chosen by a panel from a pool of entries. The company plans to set up microfactories to build the cars at a fraction of the cost of setting up a traditional automotive manufacturing facility. Now, Local Motors is looking at ways to quicken the 3D-printing process, a task that currently takes days for a single vehicle. Read more at NBC News, or in a blog post from Local Motors. Audi will bring a diesel variant of the A4 to the US for the first time as a 2017 model. The new A4 is slated to go on sale in March of 2016. In addition to the gasoline-powered 2.0-liter TFSI motor, the A4 will be available with a 2.0-liter turbocharged diesel motor, providing 190 horsepower and 236 pound-feet of torque, mated to a seven-speed S Tronic dual-clutch transmission. Audi has not yet release fuel economy figures or pricing. Read more at Hybrid Cars. A company called EV Charging USA has announced its entrance into the marketplace. After a research phase, EV Charging has launched a services division to provide consulting services to the electric vehicle industry, particularly to charging networks looking to expand into new markets. EV Charging says it helps companies evaluate existing charging locations and make decisions about new locations, equipment and installation vendors. With charging industry revenues expected to grow to $2.9 billion by 2030, EV Charging USA sees potential for its services worldwide. Read more in the press release below. EV Charging USA Inc. Enters National & International Sector CHICAGO, July 8, 2015 /PRNewswire/ -- EV Charging (OTCQB: EVUS) today announced its entrance into the EV Charging marketplace. The company after extensive research has elected to launch an EV charging support related services division. The company reviewed a multitude of research and announcements by some of the top automobile producers and researchers in the world, such as BMW, Chevrolet, Tesla, Nissan, Ford and other major automobile manufacturers.

L.A. show, Chevy Colorado AEV Bison, Acura Integra, RDX | Autoblog Podcast #705

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. This week, they talk about driving the Chevy Colorado ZR2 AEV Bison, Audi A3 and S3, Toyota Corolla XSE hatchback and the new Acura RDX. As for news, they discuss the reveal of the new Acura Integra, and talk about what's new at the 2021 L.A. Auto Show. Finally, they help a listener pick a car from the list of their childhood favorites. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #705 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving 2022 Chevy Colorado ZR2 AEV Bison 2022 Audi A3 and S3 2022 Toyota Corolla XSE Hatchback 2022 Acura RDX News: 2023 Acura Integra revealed 2021 L.A. Auto Show Spend My Money: Nostalgia purchase Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: 2022 Porsche Taycan GTS Sport Turismo at the L.A. Auto Show