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Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Catch these four Aston Martins in Bond 25, 'No Time to Die'

Unless Aston Martin is holding a trick up its sleeve, an Aston Martin Rapide E will not be appearing in the new James Bond movie "No Time to Die," as we'd previously thought. The film will, however, feature the Valhalla, the DBS Superlegerra, the V8 Vantage and the DB5, as confirmed by a recent tweet.  As the anniversary of when the first Bond film "Dr. No" was originally released in 1962, Oct. 5 has been deemed Global James Bond Day. To celebrate the occasion, two things were unveiled: the first movie poster for "No Time To Die" and Aston Martin's movie lineup. Playing to the 25th anniversary, Aston will include classic models, current cars, and future rides. Part of this news is not really news. We knew both the V8 Vantage and the DB5 would be in attendance, but the inclusion of both the DBS Superleggera and the Valhalla is a nice surprise. There's no word whether the DBS will be one of the "On Her Majesty’s Secret Service" special-edition examples, but we doubt it. The pairing of the Superleggera and the Valhalla sparks excellent memories of the epic Aston Martin DB10 vs. Jaguar C-X75 chase scene from "Spectre." We can only hope we're so lucky to see these cars in yet another romp. Few numbers about the Valhalla's powertrain have leaked, other than it will be mid-engined with a twin-turbocharged V6 with F1 tech, but it's doubtlessly capable of battling the DBS, which has a 715-horsepower twin-turbocharged 5.2-liter V-12.  We'll find out how involved each vehicle is on April 8, 2020, the day "No Time To Die" releases. Past, present and future. To mark the 25th Bond film, #NoTimeToDie, four of our cars will be featured in the film. From the classic DB5 and V8 Vantage, to the new DBS Superleggera and Aston Martin Valhalla, there is something for every Bond fan.#JamesBondDay@007 pic.twitter.com/cmKvswriHo — Aston Martin (@astonmartin) October 5, 2019 Celebrate #JamesBondDay with the first poster for #NoTimeToDie #Bond25 pic.twitter.com/EoU4PXhxwX — James Bond (@007) October 5, 2019

What we'd buy in 1985 (if extremely rich and nutty): the Aston Martin Lagonda

The Barn Miami, a Florida specialty dealer in unique and exotic cars, has just listed this 9,000-mile, two-owner, 1985 Aston Martin Lagonda. Priced at $75,000, it seemingly represents not only a bargain (original list price was $150,000, or around $360,000 in today’s money) but an investment opportunity, and a chance to own one of the most iconic and controversial designs in all of automotive history. When the Lagonda was launched in 1976, the storied British marque had fallen on hard times. Sales figures, build quality and employee morale were at a nadir, and the brand needed a big new idea. Aston turned to in-house designer William Towns, who had taken the brand out of the debonair, if increasingly anachronistic, DB2/4/5/6 styling paradigm with his creasy DBS of 1969. Towns delivered an outrageous wedge of ultra-luxury sedan, with a miniscule rectangular grille, a plank-like prow, steeply angled pillars, and a truncated trunk. A 280-horsepower quad-cam, quad-carb 5.3-liter V8 put power to the rear wheels via a Chrysler three-speed automatic transmission, yielding single digit fuel economy. And the lunacy continued on the inside, with one of the industryÂ’s first digital dashboards, the first application of touch-sensitive controls, and an odd sunroof above the rear passenger compartment. “I think this was the way of the company getting itself back on track with a completely new and revolutionary model,” says Paul Spires, the director of Aston Martin Works, the brandÂ’s in-house heritage and restoration shop, housed at the factory in Newport-Pagnell where the Lagonda was originally built. “In the second half of the 1970s, Rolls-Royce was enjoying success with its Silver Shadow and Bentley models, but there were very few other true high luxury sedans to choose from, and there was definitely a demand for something different and modern.” Different and modern, indeed. The Lagonda was at the hemorrhaging edge of the eraÂ’s electronic capabilities, featuring systems that are still getting the bugs worked out of them 40 years later. “When we look at many modern cars with touchscreen technology, you can perhaps see where the far-sighted and ambitions designers and engineers who created this car were looking,” says Spires.