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Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.

Aston Martin GT8 is lightest and most powerful V8 Vantage ever

Aston Martin has revealed the upcoming GT8 variant, a race-inspired limited edition much like the earlier GT12. Only 150 will be built – 50 more than the 12-cylinder sibling. And like the GT12, none of those will be coming to North America, either. The car has already been offered to select customers, with a sketch depicting the car but without finalized photos, as the manufacturer wanted to keep the car under wraps until the unveiling. As the GT12 uses the six-liter V12 engine, the GT8 is based on the Vantage V8 and uses a 4.7-liter powerplant with 446 horsepower, a slight hike from the regular car's output. The bodywork has been made out of carbon fiber, granting it the title of being the lightest and most powerful V8 Vantage built. According to Aston Martin, all the bodywork is race-bred and not just there for show. Aston's Director of Special Projects and Motorsport, David King says that Aston Martin has "long desired to create a road car that truly reflects our racing activity at Le Mans", and that the GT8 achieves that. View 13 Photos Regarding the choice of transmission, the GT8 follows in the footsteps of the GT12 – either a six-speed manual or the seven-speed Sportshift II paddle-shift, whichever seems to suit the buyer of the motorsport-themed car. The buyer can also decide on optional weight saving measures, as the roof is also available in carbon fiber and the side and rear windows in polycarbonate. Still, there are A/C and audio systems to make the limited edition car a little more bearable than its racing counterparts. There are three optional "Halo" paint schemes to choose from, combining China Grey with blue, Stratus White with green and Stirling Green with lime detailing, the last of which is seen in these press images. Prices start from GBP165,000 ($233,880) and deliveries commence in late 2016. Related Video: News Source: Aston MartinImage Credit: Aston Martin Aston Martin Coupe Racing Vehicles Special and Limited Editions Supercars Videos vantage v8

Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.