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Aston Martin Rapide E opens four doors to the company's electric future

At last, the production Aston Martin Rapide E is ready to dance. Developed in conjunction with Williams Advanced Engineering, the carmaker and the Formula One engineering firm did their best to make the most of an aged platform that was last combined with a 595-horsepower V12. In place of the 6.0-liter 12-cylinder, gearbox, and gas tank in the Rapide AMR, there now sits a 65-kWh battery sheathed in a carbon fiber and kevlar case. It powers two electric motors on the rear axle, the power figures a combined 604 hp and 700 pound-feet of torque. The juice powers the 4,387-pound fastback to a 4.2-second dash to 62 miles per hour. Range is said to be 200 miles on the WLTP cycle, which could mean anywhere from 140 to 180 miles in our numbers. The 800-volt electrical architecture permits charging rates of 300 range-miles per hour when hooked up to the proper outlet delivering 100 kW or more. On top of that, since Aston Martin only plans to build 155 examples of the Rapide E at the carmaker's new St. Athans, Wales, facility, the cries about range anxiety should be muted. The aluminum and carbon fiber bodywork has been submitted to a regime of aero efficiency and shedding superfluous ICE bits. Honeycomb fills the grille aperture and housings formerly used for fog lights, while less air is allowed to flow through the bodywork. A new underfloor hooks up to a larger rear carbon fiber diffuser. The 21-inch forged aero wheels wear low-rolling resistance Pirelli P Zeros. Three driving modes work with an adaptive suspension and limited-slip differential, in an attempt to keep the powertrain swap from eliminating the brand's trademark thrills. Inside, a 10-inch digital display supplants the horologically jeweled dash cluster Aston Martins are known for. A companion app conveys typical EV information remotely, and can also tell owners where the car is parked and provide walking directions to the spot. The Rapide E order book is open now, the price only disclosed "on application." Aston Martin's electric future begins now, and James Bond will be the first person to make the trip there.

Aston Martin speeds ahead with October IPO worth perhaps $6.7 billion

LONDON — Luxury British carmaker Aston Martin is seeking a valuation of up to 5.07 billion pounds ($6.7 billion) from its stock market flotation and has taken steps to prepare for any eventuality over Brexit, it said on Thursday. The company, famed for making the sports car driven by fictional secret agent James Bond, said last month it was pursuing an initial public offering (IPO), the first British carmaker to do so for decades. The automaker will publish a prospectus later on Thursday and hopes to announce its final pricing on or around Oct. 3. It expects its shares to be admitted to the London Stock Exchange on or around Oct. 8. Carmakers have warned about the impact of any customs checks introduced as a result of a no deal or hard Brexit which could slow down production and add costs when Britain leaves the bloc in March 2019. The boss of Aston, which builds all its cars in Britain, said the company had boosted its stock of engines and components in case free and unfettered trade with the European Union ends in a few months' time. "We're up to five days of engine stock for example and we've got a very large warehouse in Wellesbourne (in central England) where we have at least five days of car stock," Chief Executive Andy Palmer told Reuters, an increase from the previous three days' worth of components held by the firm. "If there are tariffs ... for every car we lose because of a 10 percent tariff into Europe, we presumably pick up from Ferrari and Lamborghini in the other direction because obviously their cars become more expensive in the UK," he said. London and Brussels hope to conclude a Brexit agreement by the end of the year, but fellow carmakers such as BMW and Jaguar Land Rover (JLR) are worried that failure to agree could lead to snarl-ups at motorways and ports, disrupting production. JLR boss Ralf Speth warned last week that the wrong Brexit deal could cost tens of thousands of car jobs and risk production at the firm, Britain's biggest carmaker. Aston, which has set a price range of 17.50 pounds to 22.50 pounds per share for the 25 percent of stock it is floating, is targeting a market capitalization of between 4.02 and 5.07 billion pounds. The carmaker, which has long said it could pursue a listing, has undergone a turnaround plan since Palmer took over in 2014 as it boosts its volumes and expands into new segments with a new factory due to open in 2019.

Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video: