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Aston Martin proves the battery-electric Rapide E prototype can drive

On April 2, 2015, we wrote a report detailing an electric version of Aston Martin's Rapide sedan that could launch in two-to-three years. Today, January 25, 2019, we are here to post a video of the electric Rapide E prototype driving on its own for the first time. Chalk that long wait up to Aston's high bar of making it feel like a V12, the fact that it's Aston's first EV, and the company's thorough testing regimen. President and CEO of Aston Martin Andy Palmer took to Twitter to share with his followers "a moment of Aston Martin history." The video showed the first validation prototype of the Rapide E, the electric variant of the four-door performance car, moving under its own power. This was no Tesla Roadster warehouse video showing its incredible performance. It was simply the first footage of the Rapide E in slow action in a parking lot. ....and by coincident on 21/01/2019, at 8:14pm, another piece of @astonmartin history was made...... but quite what will remain a tightly held secret for now — Andy Palmer (@AndyatAston) January 21, 2019 This past September, Aston Martin officially announced it would build a limited run of 155 examples of the Rapide E. Co-developed with Williams Advanced Engineering, the Rapide E uses two electric motors to make 610 horsepower and 700 pound-feet of torque. It has a top speed of 155 mph and can do 0-60 mph in less than four seconds. Its WLTP range target is said to be over 200 miles, and an hour of charging is good for 185 miles, using a 400V, 50-kW charger. Aston says the car's 800V battery system can also be charged with a 100-kW+ charger at a rate of over 5 miles per minute. In addition to the video, Palmer commented that a second mark of Aston history occurred, but that it will remain a "tightly held secret for now." Expect the first Rapide Es to launch in the fourth quarter of 2019. Related Video:

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin bringing special Vantage, DB9 editions to Geneva

A European car show wouldn't be a European car show without the introduction of a new special-edition Aston Martin. And this year, Aston has two of them lined up to unveil at the Geneva Motor Show. First up we have the latest in a long line of N edition V8 Vantages. This one is called N430, and it will be available in both coupe and roadster bodystyles. It features the same 430-horsepower version of Aston's 4.7-liter V8 as the Vantage S (mated to either the six-speed manual or seven-speed sequential gearbox), and weight-saving measures like carbon-Kevlar seats and ten-spoke forged alloys help it hustle to 60 mph in 4.6 seconds en route to its 190 mph top speed. A new competition-derived aero package, retuned suspension, new steering ratios and a throatier exhaust aim to give the N430 a tighter, racier feel – as do the "club sports graphics packs" (that take their inspiration from GT racing versions of the Vantage) and dark-finish trim inside and out. Aston is also rolling out new Carbon Black and Carbon White editions of its DB9 that incorporate additional carbon-fiber trim to either complement or contrast with the exterior paint. Unfortunately, neither the V8 Vantage N430 or DB9 Carbon editions will be available in North America, so we'll just have to gaze at them from afar until we see them up close at the Swiss expo early next month. ASTON MARTIN UNVEILS TWO EXCLUSIVE NEW SPECIAL EDITIONS AT GENEVA - Striking V8 Vantage N430 builds on heritage of successful 'N' cars - Bold new styling options derive from N430's clear sporting pedigree - Debut of dramatic DB9 Carbon Black and Carbon White Aston Martin is unveiling two exclusive new special editions at the 84th Geneva International Motor Show. The great British sports car marque, now in its 101st year, is debuting a bold addition to its iconic V8 Vantage range as well as dramatic new special editions of the timeless DB9. Building on the appeal of the sports-focused Vantage range, and enhancing the enduring allure of Aston Martin's seminal GT, the DB9, the new models deliver eye-catching looks and classic elegance. V8 Vantage N430: race breeding, sports styling Pure, unadulterated fun is what lies at the heart of the new V8 Vantage N430. Honed on the track to excel on the road, N430 – available in Coupe or Roadster form – boasts a power hike to 436 PS at 7,300 rpm that brings its output up to that of the spirited V8 Vantage S.