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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Weekly Recap For 7.8.16 | Autoblog Minute

Senior Editor Greg Migliore recaps the week in automotive news, including a look at the new V12 hypercar coming from Aston Martin and Red Bull Racing. Aston Martin Jeep Autoblog Minute Videos Original Video autos Red Bull Racing hypercar am-rb 001

London man keys $150k Aston Martin while pushing stroller

Police are looking for a man who was caught on a dashboard camera keying a supercar last month while out for a stroll with a child in east London. The Aston Martin V8 Vantage was sitting in a parking spot in the London borough of Hackney. It was minding its own business – with its dashboard camera running – when it caught the eye of man passing by. Not unusual for a sleek sports car, but what happened next was unexpected. Instead of admiring its British design from afar he angled the pram off the curb and walked toward the car. Footage shows he then took an object out of his pocket and dragged it along the side of the Vantage's aluminum body panel. The owner of the Vantage told the BBC the damage cost over $14,000 to fix. In terms of cars to destroy, this vandal has excellent taste. The Vantage is small, light, and agile. The most affordable version, the V8 Vantage GT, comes with a full leather and Alcantara cabin, with thick contrasting stitching, combined with real carbon fiber and wood finished in piano black. It can sprint from zero to 60 mph in about 4.6 seconds. News Source: BBC Auto News Weird Car News Aston Martin Videos viral video vantage scratch